It has been forgotten today, but jewelry has long been a business (and a profession) for men.
Customers, mostly male, bought to adorn their wives (and mistresses) and prove their social standing.
The bosses of the great jewelers were also men, like the craftsmen, the designers and even the salesmen ...
Designer Marie-Hélène de Taillac recounts the skepticism of bankers when she set up her brand in the 1990s. They were surely unaware that she was not the first woman to embark on such an adventure.
Few people knew, moreover, because at the time brands communicated less than now about the designers who have marked their history, such as Jeanne Toussaint at Cartier or Elsa Peretti at Tiffany.
Incidentally, the jewelry literature turns out to be quite poor, surprisingly.
And the great movement to rediscover the second sex, all artistic sectors combined, was not yet underway.
See also
Cartier and Kering announce the creation of a jewelry pact
"The general public
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