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How and what will the holiday season budget be spent on?

2021-10-27T22:01:59.205Z


Consumers started Christmas shopping in September fearing product out of stock and a new wave of Coronavirus.


Christmas shopping and the season of sales and sales like Black Friday and El Buen Fin are approaching. A report published by IBM in nine countries, including Mexico, reveals how people plan to spend their budget during this time.

43% of consumers assured that they will take advantage of online sales to be able to make their purchases of the season and others are already doing them although previously there is a more important process of research on the products.

  • Start your Christmas shopping with these advance discounts

Customers became more 'technological', investigating more with each purchase and emphasizing the experience more.

With the continuous evolution of that behavior, those with better adaptability and greater power of innovation will have a better chance of prevailing.

According to IBM, one in four adults surveyed started their Christmas shopping in September, although in the case of Mexico, 58% of consumers plan to make their purchases in November and December.

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Among the reasons why buyers made advance purchases are possible delays in shipping due to increased demand, possible new restrictions in the face of a Covid outbreak and fears that products will be out of stock.

Local travel will grow

At a global level, Christmas shopping budgets continue to be 13% lower than in 2019, however, they increased 30% year after year and in Mexico the increase is 8%.

IBM indicates a potential rebound in travel, experience and shopping consumption for the holiday season.

According to the company, the budget for national trips will be increased to be able to visit families.

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51% of those surveyed globally stated that they plan to travel nationally during the season, while 21% plan to travel internationally.

Join CNN Underscored's Telegram group in Spanish to receive special offers during Black Friday, Good End and Christmas season.

Do not forget to follow our social networks to prepare and receive notifications with the best discounts at the moment: Instagram, Twitter and Facebook.

Source: cnnespanol

All news articles on 2021-10-27

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