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Online shopping: customer reviews overtake advertising


INFOGRAPHIC - On the internet, consumers have the right to speak and let it be known. The opinions published on the web are more and more popular with Internet users looking for a product.

Who has never looked at customer reviews on the Internet before booking a hotel?

Or buy a washing machine?

This habit of looking for online reviews is becoming more and more an integral part of the buying journey.

Especially since the era of advertising with a strong emotional impact on the consumer is decreasing sharply.

Proof of this: customer reviews are now part of the top 3 most popular means of information

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Source: lefigaro

All news articles on 2021-10-27

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