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"We believe that the situation will return to the days before the Corona": After the approval of the tourism outline - businesses in the industry are up and running | Israel today


The government's decision to approve the opening of borders to tourists has revived the industry, which is set for the start of the outline - November 1 • Hotels are reporting an increase in the number of bookings • "The government has announced an outline, only there is no system that supports it"

With the approval of the tourism outline, the industry welcomes the move but also presents the problems that arise from it.

"We welcome the government's decision to reopen Israel to tourism subject to a set outline," Sharon Alon, CEO of Africa Israel Hotels, which owns the Crowne Plaza, Vert and Indigo brands, told Israel Today. After almost two years of banning tourists from entering Israel on a regular basis. "In recent days we have seen an increase in demand in the booking centers of Africa Israel hotels for tourists from Europe and the United States, and we hope that tourism from abroad to Israel will gradually return to its good old days and the tourism industry in Israel will recover from the coronation."

At the same time, Alon emphasizes that "the government had months to build a system that would allow the absorption of tourists. Now it has announced an outline only that there is no system that supports it."

"If a vaccinated tourist with a booster wants to visit Israel he is allowed - only according to the press release. He has no information available in English to find, and it is not clear how they will recognize the vaccine he received. No system has been built. And the Ministry of Tourism is issuing press releases, and it is doubtful whether the tourists will be able to land here in the near future.

"Meanwhile an entire industry is crying over what it has lost and what it will lose in the coming months, while tourists are supposed to land here and can't."

"Waiting to see what happens"

Either way, many businesses that cater to tourists have already started preparing for Monday, the start date of the outline.

Businesses include restaurants and car rental companies. 

"We are making preparations - from increasing the number of people who speak several languages ​​to introducing special dishes from a variety of cuisines from around the world by restaurant chef Paddy Yaish," says Lila Gravley, owner of the Goldman Courtyard restaurant.

“We are already seeing an awakening in the number of referrals, from travel agents of groups from abroad to inquiries from veteran customers who apply by digital means to reserve tables a few weeks ahead.

"The location of the restaurant on the waterfront is of great interest among tourists in Tel Aviv. We are confident and believe that the situation will return to its pre-Corona period, when the promenade is full of a wide variety of people."

Ben Gurion Airport,

Liran Eliouf, CEO of the OTH Group, the group of restaurants, bars and clubs of Brown Hotels, says that the group prefers to wait and see what a day child.

"Right now, we'm very happy that there's talk of there being tourism," he shares.

"However, we do not know if tourists will come or not. We know that tourists should come and wait for them. We will operate in all marketing procedures in Israel and abroad, but in the meantime we are not making operational changes because we are waiting to see what happens.

We have the most talked about businesses in the world, ones that speak an international language in both marketing and visibility.

The Aiko Sky Bar, located on the roof of the Lighthouse Hotel, won its first year of joining the ranks of the best Sky Bars in the world according to the German lifestyle magazine - 'B-EAT' ".

Eliouf also mentions Mali Melo, the kitchen-bar of chef Meir Adoni, who "offers meticulous chef dishes that are influenced by the whole world and more."

He adds: "We will work marketing in order for them to come here. However, we are not making such an operational change because we are entering the winter."

"Positive growth trend"

In the field of car rental, preparations are also being made for the layout of the Ben Gurion Airport sector.

"We have been working since the opening of the sky to respond to business people and experts who have come and we are very happy with the decision," says Carmit Bezalel, Private Sector Manager at Hertz Israel.

"We are preparing to receive the tourists at our flagship branch at Ben Gurion Airport.

We are located in the reception hall and the only ones that allow delivery and return of the vehicle in Terminal 3.

"We are among the only ones who operated during the Corona. On the occasion of the outline, we increased the staff in areas where there are tourists - at the Ben Gurion Airport, Jerusalem, Eilat and Tel Aviv branches - and deepened the awareness of service for tourists.

This tourist is a different consumer profile.

A businessman wants a transition explanation, he wants added value, he has questions about the vehicles because Europe has more manual vehicles.

A tourist needs more attention than a business customer who wants to come and go. "

What is your forecast in terms of the number of tourists?

"In the past we had hundreds of tourists a day and we want to get back to those numbers soon. It will not happen in one day, but we are in a positive growth trend. We see this in the country and in the world. We visited a booking conference two weeks ago and talked about people learning to live with Corona. "As long as there is no variant that paralyzes the world and there are vaccines and drugs, we assume it will start to return. Our expectation is that without another paralyzing variant, in early 2023 we will return to the numbers of 2019. It will not be immediate and even in 2022 we will not return to 100%.

What about prices?

"It is very dynamic. We take care to remain competitive with competitors. There is an increase in prices in the industry due to supply problems in the automotive world. Prices have risen throughout the industry, but it depends on both the period and the vehicles themselves."

At the same time, the transportation company Tal Limousin, which provides VIP transportation services to tourists from Ben Gurion Airport, will increase the company's vehicle fleet, recruit drivers who have undergone a series of driving instruction and refresh procedures.

Source: israelhayom

All news articles on 2021-10-28

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