Local, short circuit, seasonality, carbon footprint… These are the words that keep coming back to consumers.
After becoming the standard in the food industry, this desire for transparency is now gaining ground in cosmetics.
Why go looking for active ingredients on the other side of the world when we can find simple, seasonal plants, effective for the epidermis, right on our doorstep?
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Thirst for transparency, desire for ethics… Brands are betting on eco-responsible cosmetics
"Creams made from exotic products such as the Himalayan blue poppy, which only blooms a few days a year, are no longer a dream",
explain Odile and Sylvie Polette, the co-founders of Til - "lime" in old French -, a line of cream launched in September and made with the essences of their family property.
“People are concerned about the traceability and origin of raw materials
,” adds Charles Cracco, who launched Mademoiselle Saint Germain, a brand using products from the King's vegetable garden in Versailles.
"We are coming back in some
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