Indoor sport was damaged during the health crisis
.
And the dedicated rooms, reopened in June, suffered from the introduction of the health pass in July.
If the horizon has cleared since mid-September, the individual practice of outdoor sport is in the lead.
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According to the latest economic report from Union Sport & Cycle, sales of the sporting goods trade increased by 9% in September over one year and by 21% in two, online and in stores.
"
A result which is all the more remarkable in that it refers to an already positive history (September 2020 was already up + 10% compared to 2019)
", underline the authors of the study.
These data come from statements from sports brands and retailers representing around 65% of the market in terms of value.
From January to September 2021, billings from specialized brands thus exceeded those for the same period in 2020 by 15% (+ 55% on the internet) and by 8% those in 2019.
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In detail, footwear sales jumped 17% in September over one year.
The trend is similar in textiles (+ 6%) and in equipment (+ 8%) even if the latter's progress is slowing;
they are in fact more expensive and have a longer lifespan.
However, these variations have nothing to do with those observed in April 2021: the sports shops having been closed in March and April 2020, the basis of comparison had been extremely advantageous.
The weather is fine
The development of individual sport therefore seems to be well established. “
Particularly favorable weather (+ 2 ° compared to the average, the 4th hottest month of September since 1960) and, to a lesser extent, the Pass'Sport
[boost of 50 euros for the registration of young people in a sports association aimed at young people aged 6 to 18 who are beneficiaries of the Back-to-School Allowance between September 2021 and June 2022]
will certainly have played a catalytic role in this back-to-school 2021
", continues the note.
It is difficult to know if the enthusiasm of the French will persist over time.
With the explosion in fuel prices, households should have other priorities than the renewal of their sports equipment, worry the authors.
The second obstacle is the offer.
Production delays and supply constraints could be the reason for this optimism.
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