Driven by new and increasingly marked motivations, business creation has been breaking records for years and the Covid crisis has not stopped this mechanism.
Better, the traditional search for independence is now superimposed, and even more than before, a search for meaning.
“
Many people tell us their wish to come true but not at the expense of others.
Concerned about environmental and societal issues, they want to develop a business oriented towards
responsible
consumption
, ”notes Sophie Jalabert, general delegate of the BGE network.
And women are at the forefront of this growing phenomenon ...
To discover
OUR SIMULATOR - Are you getting paid well?
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At 27, Maud Caillaux, whose "
ecological awakening was quite brutal
", intends to "
bring her stone to the building to change things
".
With a fellow student from her business school, she founded in early 2020 Green-Got, a green bank.
If finance is the sector in which she began her career, she could have embarked on another
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