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Presidential 2022: Marine Le Pen returns to fundamentals with her new posters

2021-11-05T17:07:16.011Z


"Give back to the French their money", "Give back to the French their country". The latest posters of the RN candidate radically change t


She had started by sending an opening message. Forgotten the navy blue, the trend was green. Last September, Marine Le Pen unveiled a campaign poster very different from those to which her voters were used. Besides the green, it was also distinguished by the repetition of a verse - in the plural - of the Marseillaise: "Libertés, Libertés Chéries". The stake was then double for the candidate RN. It was about trying to seduce the classical right, more liberal, by highlighting this theme of freedom. But also, no doubt, to capture the sling of the sanitary anti-pass, the most active of which have been parading for weeks, proudly displaying the tricolor. The reference to the Marseillaise was supposed to give them a signal.

Here is Marine Le Pen's first presidential campaign poster.

It will be printed in 500,000 copies from next week.

Excluded @Le_Figaro ⤵️https: //t.co/zREo12ixLF pic.twitter.com/CBUdUlV7vm

- Charles Sapin (@csapin) September 8, 2021

At the time, the National Rally candidate was in a strong position.

The second round of the presidential election, according to the polls, was promised to him or almost.

The French were going to relive the duel of 2017. Macron against Le Pen, a scenario installed for months, and even years.

“The poster unveiled in September was actually a second-round poster,” notes political scientist Jean-Yves Camus.

It was a poster dedicated to the duel with Emmanuel Macron, an antiJupiterian poster, against the sprawling state, with this theme of freedom.

"

The Zemmour phenomenon has been there

And then patatras.

The Zemmour phenomenon has been there.

With his speeches exclusively focused on immigration, foreigners.

While being more radical, he manages to grab votes on the right, unlike Le Pen.

He also sucks up part of his electorate, establishing a first bridge between the right and the far right.

Everything Marine Le Pen dreamed of.

The candidate's campaign team finally unveiled two new posters.

Their themes: purchasing power and immigration.

Their slogans: "Give the French their money" and "Give the French their country".

It is also the big comeback of navy blue.

“She is now forced to relaunch in a first round campaign, continues Jean-Yves Camus.

Returning the country to the French is a response to Eric Zemmour's campaign, without being as radical as him.

"

New poster campaign for the RN.

In the party, some considered the previous slogan "cherished freedoms" too "conceptual".

This time, back to the concrete.

The leaflets will be distributed nationwide this week @LCI pic.twitter.com/rpY0ezd85Z

- Sehla Bougriou (@Seh_B) November 4, 2021

Julien Odoul, spokesperson for the National Rally, disputes any reorientation of Marine Le Pen's campaign.

“They are two different times, he swears.

Marine Le Pen launched her campaign on the theme of freedom, with her speech by Fréjus.

She has since made very concrete proposals, especially on purchasing power but also on immigration with her referendum project.

These posters are there to showcase them.

"

To hear Julien Odoul, the upcoming candidacy of Eric Zemmour would even be excellent news.

“There is only one poll that gives it in the second round.

With the margins of error Marine Le Pen is likely to be in the second round in all investigations.

In reality, his presence stimulates us because it reassures us that Marine Le Pen will be able to have a reserve of votes for the second round of the presidential election.

Confidence reigns, but some adjustments still had to be made.

Source: leparis

All news articles on 2021-11-05

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