Communication campaign, episode 2. Two months after launching their posters
"for five more seasons"
alongside Emmanuel Macron by using the codes of the Netflix platform, the Young with Macron (JAM) unveil a new operation, according to a information from
HuffPost
, with a new slogan:
"Thank you Macron".
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The JAMs continue their pre-campaign, patiently waiting for the president to declare himself a candidate for re-election.
To praise the record of their leader, they opted for a visual substantially identical to the previous one, still inspired by Netflix codes.
The background is, however, different, with a more targeted approach: each region will be entitled to a different measure highlighted on the poster.
“
30% of employees protected in Touraine thanks to partial unemployment
”, we can read on a poster.
“
€ 1,549 saved in the North with the abolition of the housing tax
”, describes another.
All based on figures taken from those of Bercy and the impots.gouv site.
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"
The French sometimes have a little trouble with national politics
", explains to
HuffPost
the president of the JAM, Ambroise Méjean.
"
We therefore wanted a variation of personalized posters in the departments so that they concretely observe the advances that the government has been able to put in place or the savings that the majority policy has been able to allow,
" he continues, praising a slogan "
a little cash
" and "
provocation
".
15,000 visuals should be delivered to 20 departments, to be pasted throughout the month of November.
