These days, the Swiss brand Vardis vVardis is launched - a global patent that declares itself as an "anti-aging" for teeth, as such it helps, among other things, not only in preventing tooth decay, but in eliminating it.
The company has allocated no less than $ 50 million for the launch of the brand and product, and the launch is taking place first and foremost in Israel.
The person chosen to lead the launch is the Israeli businessman Yaniv Lambaz.
The company is owned by the famous Swiss dentists, Dr. Golner and Dr. Halle Abiardi who developed the formula.
According to them, this is one of the most sensational discoveries in the world of dentistry since the discovery of fluoride in 1945. Their toothpaste first received FDA approval for filling primary holes.
Yaniv Lambaz, owner and CEO of vVardis Israel: "We see great value when an international company breaks ground, leads the beginning of the revolution in the State of Israel and sees Israeli consumers as a model."