Next week, two stores of the Swedish brand Other Stories & will open.
On Monday (15.11) the first store in the Azrieli Mall will open and next Thursday (18.11) the second store in the Azrieli Mall in Jerusalem.
Each of the stores will be spread over 465 square meters with the clothing and footwear collection for fall winter 2021, including accessories, lingerie and grooming products from the Bath & body category.
At a press conference held this morning (Monday) in the presence of the brand's representatives, the collection was presented, which includes casual items in a clean and classic European-style tailor-made line, sweaters with pearl inlays, a set with gilded buttons, white tailored shirts combined with lace for a romantic look and more.
The main color palette is pure black, white and cream.
There is also an evening collection with shimmering and colorful items inspired by California style with lots of glam.
A favorite brand of fashionistas, Photo: PR
The brand also has a variety of shoes and accessories, including chunky boots or sneakers, boots with pointed heels, bags, visor hats and a variety of jewelry such as silver necklaces, hoop earrings and seal rings.
"I am happy to be here in Israel and to inaugurate the brand. In the days I have been here, I have seen many Israeli women who are very aware of fashion and style. Israeli women are strong women with an aesthetic statement," said the company's creative director, Rocky even Aknstam Bernica.
According to her, the brand is aware of the demand for Israeliness, so during the year about six fashionable collections will be launched.
A peek into the store,
The stores will be opened through the Matz Retail Group, which owns the H&M and COS chain of stores in Israel.
"We believe that customers in Israel will easily connect to the variety of design styles that the stores in the country will offer," said Ziv Quinn, Matz Retail's VP of Commerce and head of the group's New Brands division in Israel.
The brand was first launched in March 2013 and has 76 stores in 24 countries around the world, including Europe, South Korea, the United States, China and the United Arab Emirates.
Asked if more stores are expected to open, Quinn said, "We are looking into the matter. The brand's stores are spread over a wide area and things will be examined throughout the year."
Price range: 25 to 1,250 shekels.