Meet the new lifestyle brand in Israel, an active and leisure clothing brand, OFFLINE by Aerie, from American Eagle.
The brand arrived in Israel with its first three branches in Dizengoff Center Tel Aviv, Ir Yamim Netanya and the Grand Mall in Petah Tikva.
Israel is the first country after the United States to open the brand's stores.
The brand corresponds with the worldview of the aerie brand from American Eagle and also represents the positive body image and self-confidence of the woman inside and out.
For example, the network's advertising posters are of non-ragged models, as well as in the American Eagle and aerie networks.
Without retouching,
The launch of the brand took place this morning (Monday) at a specially invested event at the Volderum in Tel Aviv in the presence of leading opinion leaders, the chain's management and senior members of the brand from abroad.
By the end of 2021, additional stores will open: in Compound G in Rishon Lezion, in the Renanim Mall in Raanana and in the Azrieli Mall in Tel Aviv.
During 2021, about six stores of the brand are planned to open with a total investment of about NIS 9 million, including the Givatayim Mall and Modi'in.
The collections include thin fabrics with a medium degree of support as well as wrapping and strong fabrics.
There are fabrics, suitable for a variety of sports such as yoga, Pilates and leisure activities.
There is a wide range of berets and tights in different cuts, overalls and more.
There is the Hugger collection which is a collection with the strongest support that is suitable for sports like running, aerobics, yoga and Pilates.
The first after the United States, Photo: PR
According to Sharon Bitton, CEO of American Eagle, “The brand talks about lifestyle and amazing fabric qualities.
Every woman, every girl and every girl can wear the brand items anywhere.
It is legitimate to go with the items to work and also to the gym.
This brand was built from aerie and is therefore called Offline by aerie.
It was built three years ago from a small department within aerie's stores.
It is a brand that combines sports and lifestyle and the prices are affordable for every pocket. "
On the price differences between Israel and the United States, Bitton said that "the prices here are completely reasonable, and they are about the same as in the United States. As for online, until March the collection will be limited in Terminal X and March and beyond the selection will be full."
The size range is XS - XL and the price range: NIS 299.90 - 39.90.
For example, the price of tops: NIS 99.90-179.90, the price of shirts and sweatshirts: NIS 299.90-129.90, the price of tights: NIS 89.90-299.90 and more.