Apple will open in Paris its fifth Apple Music studio, to produce "
original local content like
" the other studios of the American giant, located in Los Angeles, New York, Nashville and London, the company announced in a message. blog.
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The studio will be located on the Champs-Elysées and will have Apple Music animators Mehdi Maïzi and T-Miss at its helm.
"
It will host the big names in French-speaking music while providing a springboard for emerging talents
", and "will
also host artists who will come and host their own radio shows
" Apple said.
40 years of presence in France
The American group made the announcement in a message posted on the occasion of its 40 years of presence in France.
Apple now has 2,700 employees in France, and 20 exclusive Apple Store stores, "
the largest network in continental Europe
".
The group has a contrasting history with France.
Its neatly designed products appeal to a very large audience, but its power irritates.
The French Competition Authority imposed a record fine of 1.1 billion euros in 2020 for its business practices, which give it full control over the sale of its products.
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The Paris Commercial Court is currently examining a procedure launched by the Ministry of the Economy for its commercial practices concerning its “
application store
” (the App Store).
A similar process also applies to the Google application store (the Google Play Store).