The dollar exchange rate hit a low with perfect timing with the shopping month.
In addition to the attractive promotions abroad, Israelis will pay much less for the same products due to the low dollar exchange rate, which now stands at NIS 3.1, a 25-year low
. For the Israeli consumer who buys personal imports online on sites from the United States, from China that works in dollars and also from Europe because of the decline of the euro, this is a big line.
We could not have asked for a better timing for the strengthening of the shekel.
This has a very practical meaning for the consumer, it's not just tables of the Bank of Israel.
"The dollar is weakening in the world in general because of all the economic measures that are happening in the United States, and the shekel is generally strengthening on everyone."
Photo: Gil Kramer
Buchnik added that "this means that consumers will have a lot more money left in their pockets. There is a 10% improvement in the net price of the same product two months and three months ago. For example, a tablet that went online three months ago costs 345 shekels. Saving tens of shekels for small purchases and hundreds of shekels when it comes to family shopping. "
"The effect of these processes in personal imports is immediate on the consumer, unlike products in the local market in Israel. The goods that sit on the shelves in Israel are still not affected by changes in the dollar because businesses paid for them two months ago. Because it will increase competition, "he concluded.
Shlomi Nidam, who owns stores on Amazon, added that the low dollar and euro give Israelis the opportunity to purchase products with an absolute value of a lower shekel.
For the most part, Israeli sellers do not lower the shekel price, but rather enjoy the depreciation of the dollar and earn more.
But when buying online from abroad, the end consumer rolls the pocket discount directly into his pocket and enjoys a lower price.
We expect millions of packages to arrive in Israel during November and December. "
Photo: Reuters
Those who naturally enjoy the celebration are the shipping companies.
Yaron Ben Eli, CEO of the USHOPS Group, also talks about the big impact.
The companies invest all their resources online because they do not want to congregate in stores, so they will offer attractive deals online, says Ben Eli.
"De Cilderance Place, for example, is already offering a 60% discount on the entire site in the United States, and Europostel has shirts for $ 8 instead of $ 24.95. We think orders could increase by 200-300% in November due to the drop in the dollar. We did not expect such promotions to be attractive right now, "he concludes.
Yaniv Kotar, one of the owners of Dilts, which provides an address for Israelis in the United States, added that "it is worth buying electronics now because following the chip crisis and manufacturing in the world no far-reaching discounts are expected. However, there are now full and good discounts. Fashion products, toys and grooming, because there is stock and good discounts. "
