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Made in France: French denim entrepreneurs go on the offensive

2021-11-10T11:56:23.501Z


SURVEY - Spurred on by young brands and textile manufacturers, an entire French denim industry is reborn.


How many are they?

Thirty-two, according to our census, 32 business leaders who have taken it upon themselves to make jeans "made in France".

Pioneer of this movement, the 1083 brand, named after the distance, in kilometers, between the two most distant cities in France, Porspoder (Finistère) and Menton (Alpes-Maritimes).

Its founder, Thomas Huriez, in his thirties with a smile and an educator, is leading the way for the entire sector.

"We saved this factory

"

"Our mission is to recreate the French denim industry and to include it in the circular economy", he

explains.

In 2018, 1083 thus came to the aid of one of its suppliers in difficulty, the spinning mill Tissage de France, which has existed since 1832.

Out of 88 million pairs of jeans sold in France in 2020, “made in France” weighs less than 1% of the market, with 100,000 pieces.

"We saved this factory",

rejoices the young entrepreneur who is teeming with projects to redeploy the site.

Since its creation in 2013, 1083 has aroused vocations: Le Gaulois jean, Monsieur Falzar or Chevrons.

There is also Kaporal: the Marseille family business reconnected in 2016

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Source: lefigaro

All news articles on 2021-11-10

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