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The Ministry of Keshet Welfare: Minister Meir Cohen wants to pay Keshet hundreds of thousands of shekels for marketing content
The fight against violence is worth quite a bit of money, it turns out: the Ministry of Welfare wants to transfer NIS 700,000 to Keshet for a marketing content conference that will be broadcast on "Day of the Fight against Violence against Women."
On the menu: promotional and prominent items in Mako and on the N12 news company's website
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Ministry of Welfare
Rainbow
David Wertheim
Wednesday, 10 November 2021, 13:55 Updated: 14:57
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The ministry is headed by Minister Meir Cohen of Yesh Atid, who in previous years used to publish quite a bit in Yedioth Ahronoth.
The Ministry of Welfare wants to transfer NIS 700,000 to Keshet for a marketing content conference that will deal with the fight against violence on a day that will be declared "the day of the fight against violence against women," according to the Ministry of Finance's Accountant General. The ministry is headed by Minister Meir Cohen of Yesh Atid, who in previous years used to publish quite a bit in Yedioth Ahronoth.
According to the proposed wording, this is a contract exemption from a tender with Keshet Services Ltd., for "Central sponsorship of the conference to mark the day of the fight against violence against women, Keshet 12." In the wording, the ministry explains that The SuperPharm chain will also sponsor the conference.
Keshet's offer menu, as revealed by previous events as well as exposure at Walla! Brenze, contains promotional and prominent items on the N12 and Mako.
A particularly interesting finding is found in the small print of the proposal and refers to the technical way in which a "quote quote" will appear.
According to the proposal, this is a video centered on a quote from a key speaker on behalf of the sponsor, along with a reference to an article on the N12 website belonging to the news company.
News 12 has not yet been responded to.
More on Walla!
Keshet Presents: An Unprecedented Marketing Content Deal In The Heart Of Prime Time
To the full article
The small print.
The advertising proposal for arc 12 (Photo: screenshot, screenshot)
(Photo: Reuven Castro)
On the submitter's standard: News Journalist 12
Under the radar, the commercial television conference plant has become a revenue pump, and along the way the separation between news and marketing content is unraveling. The other authority admits to the problem and sits on the fence.
Remember, about a month and a half ago it was published in Walla! Brenze on a marketing content deal that was one of the largest here that accompanied the broadcast schedule of the most powerful and popular channel in Israel - that of Keshet 12. . Assuming the right amount, this is one of the largest deals in the history of the local media market.
The deal included a contest that aired during all prime time hours under the "Heroes of the Year" 2021 branding that won dozens of promos on a rainbow screen at all hours of the day and in recent days.
In addition, the deal also included the involvement of News 12, which is under the activity of Keshet but is required by law and according to the regulations of the second authority to have a separate program from Keshet: the broadcaster was approached by the company's journalist Adva Dadon, alongside Erez Tal.
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