Unsurprisingly, TikTok, China's short video app, is expected to continue its momentum and "
surpass 1.5 billion monthly active users in 2022,
" said App Annie, a company that analyzes data from more than 8 million
users
. apps, in its latest report.
In September, the platform announced that it had crossed the threshold of 1 billion monthly active users, in just five years of existence.
Read alsoHow TikTok conquered the teens of the planet
The application of the ByteDance group is also preparing to break two records in 2022: to exceed three billion downloads and three billion dollars in global consumer spending on iOS and Google Play.
However, these figures should be taken with caution as two versions of TikTok share the global market.
On the one hand, the Chinese version, Douyin, which brings together 620 million monthly active users in the country.
On the other, TikTok, used in the rest of the world by 600 million active people per month.
According to Lexi Sydow, director
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