Tricolor, it looks like a stylized Phrygian cap: a new “
Made in France
”
logo
was launched Thursday to showcase consumers products born in the country, from the box of ravioli to the living room furniture.
To discover
Energy check: all you need to know about the aid scheme which concerns nearly 5.8 million households
SIMULATOR - Are you getting paid well?
Read alsoWith the "New Worlds", Macron relaunches public commissions for artists
Launched before the end-of-year purchasing period, during the “
Made in France
” MIF Expo fair which opened its doors in Paris on Thursday, this new visual identity “
aims to bring together a maximum of French products over time
” , indicated its author, the France Industrie association which brings together 28 industrial branches and represents the entire industry to the public authorities.
The logo was unveiled Thursday by Philippe Moreau, president of French furniture, and boss of furniture manufacturer Temaome, and Alexandre Saubot, president of France Industrie, during the inauguration of the show by Minister of Industry Agnès Pannier -Runacher.
The "Made in France" logo, supported by the government franceindustrie.org
"
We support this initiative which is being done on the eve of Black Friday, it is interesting because it is also a call to ask ourselves the question of our consumption, and on the eve of Industry week which will also celebrate both aeronautics subcontractors and producers, for the end consumers that we are
”, declared the Minister.
"Significant part" of manufacturing in France
The logo is downloadable and freely accessible on the France Industrie site for any craftsman, manufacturer, merchant, or e-commerce site who wishes to use it, "
provided that the products comply with the customs code of the European Union.
"France Industrie told AFP.
According to the customs code and the general management of enterprises (DGE), the mention “
Made in France
” does not necessarily mean that 100% of the manufacturing steps of a product have been carried out in France, but that at least one “
significant part
”has been, and in particular that there has undergone“
a last substantial transformation
”.
It can therefore be made from imported raw materials, provided the consumer is not misled.
Bercy also points out that there are several labels - with specifications - guaranteeing the French origin of certain products.
To read also “Made in France”: Yves Jégo proposes to reserve 25% of the public markets for French products
In the food industry, geographical indications such as PDO or IGP protect territories and / or local know-how.
In textiles, the France Terre Textile label guarantees that at least “
75% of the manufacturing steps have been carried out in France
”.
Finally, the “
Guaranteed French Origin
” label
, awarded to 2,000 ranges of products from some 600 companies, certifies that “
at least 50% of the unit cost price of the product is acquired in France
”.