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Master the secrets of entering the mainland market! Secrets of Mainland Digital Channels Revealed

2021-11-15T03:14:58.006Z


I know that many Hong Kong companies are interested in entering the huge domestic market. However, it is very difficult for Hong Kong companies to fully understand the behavior patterns of mainland consumers. So find one that can be fully mastered


I know that many Hong Kong companies are interested in entering the huge domestic market. However, it is very difficult for Hong Kong companies to fully understand the behavior patterns of mainland consumers.

Therefore, it is very important to find a business channel that can fully control the mainland market and provide one-stop service.

The monthly active users of WeChat and WeChat are as high as 1.2 billion, and the penetration rate in major cities in the Mainland is 90%. Tencent Cloud can provide stable and instant services to a large number of users, including WeChat Mini Program, Official Account (OA) and Moments ads are known as the secrets that must be mastered to enter the mainland market. Here are five business secrets of WeChat!


Secret Technique 1) With the advantages of Tencent's ecosystem, the business model is more diversified

With Tencent's comprehensive ecosystem, companies can make accurate and highly effective marketing and promotion.

Among them, companies can publish news and sell products to customers online and offline through WeChat mini programs, official accounts, Moments ads, and various smart solutions supported by Tencent Cloud. The advantage of this ecosystem is that various functions can be connected to each other. For example, the official account is not only a platform for companies to send messages to customers and answer simple questions from customers, but also an entrance for customers to enter mini programs.

Binding the mini program to the official account can save customers the steps of searching for the mini program.

Companies can also use the function of official accounts and mini programs to compile QR codes, display them in offline stores or print the QR codes on company cards, encourage customers to follow the official account and use the mini programs through the QR code scanner of WeChat, and you can link Diversified online and offline sales effects.

Tip 2) Know the preferences of mainland users!

Tencent Cloud has in-depth and thorough insights and analysis of user preferences. The big data and ad targeting functions generated by Tencent Cloud can enable companies to more accurately select their target customer groups, such as demographics (age, gender, region, etc.) ), keyword tags, consumption habits, preferences, etc., will help promote the mainland market without "finding a needle in a haystack." It can reduce marketing costs and adjust the best development direction according to the preferences of mainland customers.

Secret 3) WeChat service can directly shorten the distance between enterprises and customers

Over the years, WeChat has established a unique culture in the mainland, including user (mainly mainland users) accustomed to the use of words, the format of article layout, etc., if the company manages the official account and small programs, the operation of other social platforms The method and content will inevitably be unnatural to users, but if the company directly uses the WeChat social platform, the effect of customer communication and interaction will be more intimate, allowing Hong Kong companies to get closer to mainland customers in one second, making promotion efforts more effective !

Secret Skill 4) Unique functions such as small programs and official accounts are available

As of August 2020, the number of WeChat Mini Programs has exceeded one million, and the number of practitioners has reached 5.36 million.

In addition to developers in mainland China, many overseas developers are also joining the ranks of developing small programs.

The advantage of mini programs is that the development cost is much lower than that of mobile apps. Mini programs can also be applied to both iOS and Android operating systems, which is very convenient for different customers to use, and can greatly reduce future updates and maintenance costs. The promotion model of mini programs is also very diversified. Among them, innovative and interesting mini games can be combined with brand promotion to attract more customers.

The WeChat official account can effectively and widely push information to users who are interested in the company, and can make full use of the official account to create advertising and marketing, such as QR code and product promotion activities to stimulate customer participation and support. In addition, the official account can be used with WeChat Pay HK and WeChat Pay, which is more convenient for the cross-border WeChat official account of Hong Kong companies.

Secret Skill 5) It can increase user stickiness and interaction with users, so that promotion can achieve greater results

Companies can attract and retain customers through WeChat official accounts and mini programs, because the WeChat system can provide companies with valuable data analysis, grasp customer preferences, release information that customers are interested in, and provide practical and useful functions. Customers are willing to continue to pay attention to the company's official account and use small programs.

Companies can also take advantage of the social attributes of WeChat. For example, bank WeChat can directly communicate with customers and establish close contact with customers. Coupled with making good use of Tencent Cloud technology, the promotion effect is also expected to achieve the best results.

If you want to know more about the services that WeChat and Tencent Cloud can provide in the Mainland, you can go to the Tencent Cloud website to find out more!

(Information provided by the customer)

Source: hk1

All news articles on 2021-11-15

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