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After 22 years in the group: Keshet's VP of Marketing is moving to high-tech
Zvika Lieblich, Keshet Group's VP of Marketing, is stepping down and embarking on a new path. Appointed Chief Strategy Officer (CSO) at Papaya Global:
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Zvika Lieblich
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Tuesday, 16 November, 2021, 11:28 Updated: 11:33
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Zvika Leiblich, chief marketing officer of Arch, retiring after 22 years, in favor of the high-tech world. Leiblich, a pillar of the organization, co-development of franchising Rainbow Channel 2 TV to this day.
Leiblich director of the last two decades the commercial and marketing strategy of the Rainbow Group, On the Channel 12 screen and the digital channels, as well as the commercial collaborations, during this period Lieblich established Keshet's marketing division in the sales, marketing and creative divisions, as one of the leading marketing divisions in the economy. The various.
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Zvika Lieblich (Photo: Yanai Yechiel)
Lieblich began his career as Keshet's sales manager; In 2000, he was appointed VP of Marketing, under whose responsibility all of Keshet's marketing platforms are responsible. In addition, with the acquisition of Channel 24, he managed the channel and won the Marketing Association's Marketing Person Award for his work. For 20 years I had the privilege of working alongside Avi Nir and being a partner in the development of the company in the changing era, while sharpening the vision of the world's leading Israeli design company. Keshet is a model for a learning, developing company that is looking for diverse growth engines, in order to be in line with the world's leading design bodies. I move on to my next challenge in the high-tech world, knowing that the organization's marketing division is based on a bunch of great, talented people who will continue to excel. I would like to thank Avi Nir, the board of directors and my employees for the right to take part in building the flagship of television in Israel. A right I will forever appreciate. "
Avi Nir, CEO of Keshet, said: " It may work syntactically, but it goes against some basic laws of nature and laws of emotion. Zvika is not only a gracious marketing and salesman, an exceptional manager and a good friend, he also belongs to a very, very small group of managers, who can be said without quotes that they made Israeli television. From where we stand today, it's hard even on a clear day to see so far back in time, but twenty-something years back, we were somewhere else, a place of concern. Zvika built with his own hands, his mind and love an important part of the scaffolding, material and bricks from which Keshet (and the commercial television in Israel) is built and thanks to which she can and will be able to create more and realize her vision for an Israeli content company. I write these sentences and try to navigate between the immense gratitude, emotions and matter-of-factness required. It seems to me that this navigation is particularly difficult, since Zvika has always brought this storm, the hurricane and its name "Zvika" to the table, room and building,"Which brought with it great achievements and was also an integral part of our collective DNA, which after 22 years will be left with 23 pairs of chromosomes minus one."
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