Mythical fashion designer Doreen Frankfurt is celebrating her 70th birthday this year. On the occasion of the event, she is launching a special collection for the winter of 2022 from a variety of archive details that have been reinterpreted.
This morning (Monday) Frankfurt told "Israel Today" excitedly: "I'm not going to hang the scissors as long as I enjoy creating and designing."
Andrea shell bra - NIS 230, Photo: Assaf Eini
Frankfurt is considered one of the pillars of Israeli fashion, with a fashion career of over 45 years and an extensive career in Israel and abroad. Today it has seven stores and an active website. It still continues to create and produce piously in a small factory in the country, Over the years she never gave up, continued to develop the business and every few years also innovate and enter more niches like lingerie, perfume, bedding, footwear and accessories. " The production in the country, because that's how I was educated. It's sad that people do not pay attention when they buy foreign products, not only in fashion - in every field, and forget that when we buy local products, we make a living for our children. "Unfortunately, the state does not promote local production and there is no value to local creation here, and that is a pity."
"It was important for me to focus as always on the story of the country, including printing on all labels and bags the slogan 'Designed and manufactured in Tel Aviv', out of respect for our employees and the place where the factory exists."
During the Corona Frankfurt was forced to close several stores.
When the fashion world stopped reigning, and we were all locked in houses, she saw this as an opportunity, to try on a waist and began digging in the archives with a view to the future, while maintaining the continued livelihood of her employees.
"Today, when I look at myself, I can say - true, I have a glorious past, but in the last two years I have done more than all my years of doing together. .
Gray Gabardine Earp Jacket - NIS 690, Photo: Assaf Eini
The need to stay relevant in a period that changes from moment to moment is stressful?
"No. As soon as it stresses me I will stop creating. Over the years there have been quite a few difficult situations in the country, including wars and a general situation is not easy, and I always chose to concentrate on doing. Once I do not enjoy doing, then I will hang the numbers."
Proud Israeli production.
Doreen Frankfurt, Photo: Eric Sultan
The new collection is displayed in a store that folds all 46 years of its extensive fashion making, which began in 1975 when she returned from studying fashion in Paris and opened a small store.
Ben Ari songs for Doreen Frankfurt, 2017, Photo: Assaf Eini
In the first store, she began selling her designs, gaining recognition and publicity over the years by designing clothes for Ofra Haza, Yardena Arazi, the Tislam band, Shalom Hanoch, Zvika Pick and nationalists who represented Israel in Eurovision competitions, clothing for movies and theater performances.
"It's sad that people do not pay attention when they buy foreign-made products, not only in fashion - in every field, and forget that when we buy local produce, we make a living for our children. Unfortunately the state does not promote local production and there is no value in local creation.
"In the current collection I went to the archive, took cuts from every year and updated them to suit the spirit of the time, with many items I designed, in personal handwriting of clothes that speak Hebrew. It was important for me to focus as always on the country's story "Designed and manufactured in Tel Aviv, out of respect for our employees and the place where the factory exists," she says.
Black Gabardine Earp Jacket - NIS 690, Photo: Assaf Eini
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Because this is a special and festive collection, Frankfurt's daughters prepared a surprise for her during her stay abroad. "They picked up an exciting fashion production," says Frankfurt. Women who have presented my collections over the years, including Shiri Ben Ari, Yael Reich, Smadar Kilczynski, Huda Nakash, Mai Sunshine, Karin Kimmel and Alex Ben Ami.
I thank them from the bottom of my heart for joining the exciting project that was produced entirely as a complete surprise.
They mark for me each of the seven decades that I am happy to celebrate this year. "
Shirley Glick to Doreen Frankfurt, 1998, Photo: Deri Levy
Shirley Glick to Doreen Frankpot, 1997, Photo: Yaki Halperin
Design of clothes and sandals for Nimrod shoes, 1981, Photo: Yaki Halperin
