Talia Levin, in collaboration with LG
15/11/2021
The OTT revolution is changing everything we thought about television
Once upon a time, there was only one channel.
Today there are near many TVs two converters, three remotes and one confused viewer, who has already forgotten what he needs to click on to watch his favorite show.
That is to say, this was the situation - until the entry of the OTT.
All the details inside
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Not many of you remember the era when there was only one channel, and a news release that was a tribal bonfire with 100% rating. The revolution that has taken place in television viewers over the last 25 years seems and no one could have predicted, but it can be stated that smart TV is something that was in the past almost like science fiction. There is no need to go back in time to the black-and-white days, even in the last five years even what was considered relatively advanced, seems like a child's play in the face of the variety of options that actually exist.
The corona year has changed the habits of all of us watching TV almost from end to end. In the absence of another option, we were glued to the screen - whether to the regular broadcast channels, to the satellite and cable companies, or to the streaming channels (e.g. Netflix), which became the hottest, most accessible and perhaps most convenient thing for viewers.
In professional language, this is called (OVER THE TOP) OTT, a service that allows you to watch streaming or VOD content that is not transmitted using traditional broadcast technologies. The OTT turns watching TV and all the desired content in general into something convenient and accessible, which probably also requires ease of use in the systems.
"The world is constantly changing," explains Guy Ben Yehuda, LG's VP of Marketing in Israel. "What is happening in the world today in the field of OTT is globalization of content, and what does that mean? If until a few years ago international content services such as Netflix or Amazon Prime or Apple TV were not available in Israel, today all this content is accessible on the TV screen of each of us and allows us all to watch content from around the world with high quality broadcasting and use .
Ben Yehuda adds that one of the advantages of OTT is the waiver of the need for converters.
"When it comes to applications, whether international or Israeli, we no longer need a converter at all, because all application services are provided by the content providers themselves."
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The viewing experience has changed (Photo: ShutterStock)
There is a sign that speaks Hebrew
LG TVs with the magic remote control have a cursor that serves as an air mouse that greatly improves the experience of using the transition between the various applications.
"The buttons allow easy search and access to applications as well as voice search, and NLP, a voice command system that supports Hebrew, which allows the viewer to have a" conversation "with the TV set, ask about the weather in Tel Aviv today and easily continue with the question" What happens next? "
"Different operating systems exist in smart TVs, but not all TVs have operating systems specifically adapted for watching TV." There are operating systems that were originally designed for mobile and not for smart TVs, "explains Ben Yehuda.
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How do we know exactly what is right for us?
"It is recommended to note that the operating system will be convenient and suitable for your needs, it is important that it also includes local applications and allows easy and intuitive navigation, allows quick and convenient connection to the mobile phone and external Bluetooth devices. "It is located on the smart remote control in some of our OLED TVs, which allows a quick and convenient connection of the smartphone to the TV and is done by attaching the smartphone to the remote control."
A celebration of shopping and a gift for customers
Black Friday at the door, and just before the attractive promotions, the company is giving a gift to all old and new LG customers who have a 2016 TV with them, three months of free viewing of Apple TV Plus TV services, even if you bought the TV five years ago.
And when it comes to celebrations, in the coming month there is a golden opportunity to purchase the OLED screens at a particularly attractive price.
"Five years ago, OLED screens cost several tens of thousands of shekels," says Ben Yehuda. only.
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