The Echo Show 15 is Amazon's newest smart display, however this product is unlike any previous model to date.
Although it still shares the company's family nickname using 'Echo', it is not to be left on a desk or counter like its predecessors.
Instead, it is intended for the wall, hung like a piece of art or a television.
Formally announced at Amazon's Fall Launch Event, you can now pre-order by
USD $ 259 /
MX $ 6,299
, although it will begin shipping until December 9.
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Part smart photo frame, part smart home control panel
The obvious difference to the Show 15 is that it is designed to be hung on a wall.
And while it can be placed in either a portrait or landscape orientation, the main focus is its 15.6-inch 1080p display with anti-glare coating.
This substantially larger screen space, paired with a border and a frame, makes it more like a digital picture frame or Samsung The Frame display than your average smart device.
Once you've decided where and how to place it, you'll notice that the Echo Show's interface supports voice and touch.
Amazon also lets you customize it even more, allowing you to choose from local widgets like a shopping list, smart home control, and sticky notes, or even third-party apps.
With two sizes of widgets, you can design them to best suit your needs.
Better yet, if you have an Amazon doorbell, motion alerts can appear as an image on the generous screen.
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This is where the Show 15 can almost feel like a smart home control panel crossed with a digital display.
And, to further personalize the device depending on who is using it, the Echo Show 15 will also come with something called Visual ID. Although optional, enabling this feature allows your camera to scan your face and learn to recognize it, then change the interface to one that matches your preferences, customizing Alexa's responses to your queries. Visual ID is not exclusive to Show 15 and will be rolled out to other Echo Show devices soon. Likewise, the updated user interface is coming to other Show devices in the near future as well, although on smaller screens, you'll need to swipe to access the widgets.
When it comes to viewing content, the 15.6-inch screen should easily make for a more immersive experience.
And since it can be hung on the wall, it could be the perfect device to place in the kitchen or family room.
Amazon already offers Amazon Prime and Netflix, among others, but the company promised access to TikTok and Sling TV soon.
Speakers are built-in, but don't expect a significant amount of bass here, as the Show 15, like most TVs, is much thinner than the Show 5, 8, or 10.
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The other piece of the puzzle is Amazon's AZ2 neural edge processor.
This is the second generation chip made by Amazon and is based on the fourth generation Echo.
The updated processor should allow the Echo Show 15 to respond quickly to inquiries and questions and it should be faster and more natural.
The AZ2 Neural Edge also allows Visual ID to be fully processed on the device, which means that none of this information will be sent to the cloud.
And yes, you can ask Alexa on the Echo Show 15 anything, just like any other Echo.
Let's recap
Echo Show 15 is ready to pre-order now for
USD $ 259 /
MX $ 6,299
in a single color: a matte white around the screen with a black frame.
The new Show 15 joins Amazon's broader line of smart displays, including the Show 5 (
USD $ 59.98 /
MX $ 1,999), the smallest and most affordable and our pick for the best smart display;
the Echo Show 8 (
USD $ 91.97 /
MX $ 2,699), with a medium-size screen clear enough to see visual responses from Alexa, watch a TV show, or even video chat with a friend;
and the Echo Show 10 (
USD $ 264 /
MX $ 6,299) that features a rotating screen that aims to always be in your line of sight.
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