As part of the National Day against Bullying at School, the e-Enfance association is running two simultaneous campaigns on Snapchat and TikTok, two social networks popular with young people.
On the first, a filter is offered to users for one day.
On TikTok, a page is entirely dedicated to the campaign, with emphasis on the “
Discovery
”
tab
to strengthen its visibility.
“
The national day against school bullying and cyberbullying is an opportunity to remind people of the rules of online safety and benevolence,
” says Justine Atlan, general manager of the e-Enfance association.
She adds that "it
is important that young users have the right reflexes
".
Support young people in their efforts
In order to question young people about their uses of the social network, an eight-question quiz is posted on TikTok.
The user must answer questions such as: “what type of content can you report?”, “A friend of yours sends you a lot of messages, is this cyberstalking?
Three choices are then possible, but only one answer is correct.
At the time of results, links and tips are displayed to help them report content or block certain users.
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A video of testimonials from the association and an awareness-raising clip produced by the Ministry of National Education complete the quiz.
This initiative is also an opportunity to recall the national number for young victims of digital violence, 3018, free, anonymous and confidential from Monday to Saturday from 9 a.m. to 8 p.m.
Distress calls
“
We receive around sixty calls every day,
” says Justine Atlan.
It is mainly high school and college students who contact the association.
"
They are in distress and have the feeling that they have no other solution
", underlines the general manager.
At the end of the line, e-Enfance members support them in their efforts and reassure them.
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On the side of TikTok, patron of the association, the platform says it is strongly committed to fighting harassment: “
Between April and June 2021, more than 81 million videos were deleted worldwide for violating Community Rules and 73 , 3% of videos deleted for harassment or bullying were deleted before they were even reported.
"
As part of their partnership, e-Enfance intends to carry out new campaigns on TikTok in the coming months, to improve the safety of the youngest.