The success of the South Korean series
Squid Game
is simply phenomenal and global.
More than 140 million accounts of the Netflix platform have viewed at least one extract.
Above all, subscribers viewed 2.1 billion cumulative hours.
Unheard of, in less than three months.
This latest triumph for the phenomenon of
Hallyu
, the “Korean wave”, the Minister of Culture, Hwang Hee, visiting Paris this week, is of course delighted.
The key?
"We support our artists without intervening in the creation",
sums up the Minister, who mentions grants for creation, to the tune of $ 1 billion annually.
The
Squid Game
phenomenon
, which comes a year after the four Oscars awarded to
Parasite
,
Bong Joon-ho's film, followed with Asian and then global enthusiasm for the K-pop group BTS, recalls Hwang Hee.
"The craze today goes beyond K-pop and series: we are talking about
K-beauty
(cosmetics)
and K-food, the Korean way of life is spreading ”
,
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