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Just a Cheap Day: Between the Market and Marketing Israel today

2021-11-19T06:36:03.805Z


Why stop only in the storm of Shufersal and the ultra-Orthodox? Here are ideas for more important sectoral distributions in marketing


Every Israeli was in economics class number 1, where they learn to buy cheaply and sell expensively.

But not everyone is willing to put in too much effort to find the cheapest.

In recent weeks, a big storm has arisen following the unveiling of a secret website for the ultra-Orthodox called Shufersal Mehadrin (I would go by the name shofar-basket), which makes it possible to purchase the same products available at Shufersal online, only at lower prices.

To tell the truth, I was not shocked and did not understand what the fuss was about.

After all, the same products can be purchased in different retail chains - and in each branch, depending on where it is located and how it is branded, the prices are different.

Some chains have a sub-brand, and even there there are different price levels - Shufersal Deal is cheaper than Shufersal Express and my Shufersal, not to mention chains like Osher Ad, half free or half expired.

Many secularists who felt cheated called for a boycott of Shufersal, and the company had already managed to reverse with the cart and close the channel in question.

I must admit that I did not really understand the idea of ​​the boycott either.

Instead of boycotting, the secularists were supposed to vote with their feet and simply order at Shufersal Mehadrin.

It does not seem to me that Shufersal cares who buys, or that they ask you to enter a Yiddish password site.

What is revealed in this story is only the suckers of the secular consumer, who pays dearly because he is comfortable.

Tickle, most of us have no idea how much it costs, and we pay at the checkout without looking at the bill.

At the end of the purchase, we will always make sure to return the cart, even if we parked a kilometer away just to save 5 shekels, but we will not notice that they charged us 50 shekels extra for a bag of tomatoes.

We only wake up when we are warmed up and given a sense that we are suckers, and that someone else is paying a little less.

The ultra-Orthodox are an audience with a more developed consumer awareness, and most of them also have large families to feed and fewer means.

That is why they are looking for the cheapest solution.

You can find products that are made just for them and that we only meet at weddings of an ultra-Orthodox family member, like a Bamba substitute called Lulu, or a mint-flavored crystal, which looks a bit like a green dishwashing liquid and its taste is not far from that.

Buying by sector is not a new thing, and everyone buys where it is convenient and good for them.

Many Arabs shop at the Dabah chain at reduced prices;

The Russians were the first to discover the non-kosher virtues of taste;

And the permanent staff have long since banded together to form a "friend," which provides them with reduced prices on a variety of products, from televisions to apartments.

The rich do not care, they anyway buy in pompous delicacies in the country square crackers with truffles from Italy and yellow cheese with holes from the Netherlands and pay exorbitant prices.

They will not degenerate into buying on a "regular" network, even if they open a separate online site called "Shufersal Millions".

• • •

Instead of fighting for the benefits that Kimban has for himself in one sector or another, it is better that we deepen the social divide between us, highlight the differences, divide even more and find ourselves a sector of our own, which will exert pressure to get better prices.

I, for one, would happily join as a member of the customer club of the heavyweight sector, which can buy in chains like "Fat Up", "Plenty of Fat", or the heavyweight equivalent of "Dabah" - "Daba".

There they will take care of special prices for lovers of sabih, carbohydrates and sweets.

Like the ultra-Orthodox writers, here too everything will be sold in huge packages, only this time the family packaging will be intended for individual and hungry consumers.

We are many and good, with impressive buying and gliding ability, so I am sure that as a pressure group we have the ability to put our full weight on the nets.

Even bald men can be a pressure and buying group.

What we all have in common is that we do not have to spend money on haircuts, shampoos, lice treatments or hair dyes, but on the other hand, we will be happy to discount and good prices on boob hats and sunscreen - certainly now that Turkey, the global hair transplant capital, is closing in on Israeli audiences. The Israelis in the middle of the sowing process are bald from here and there.

It is also possible to establish a network of writers for the elderly called "Shofar-Saba", or the equivalent of half-free - "half-foot in the grave".

The strollers there will move more slowly, each stroller will be accompanied by a chair that will allow you to rest when you get tired, the strollers will be able to shoot them into scooters, and the public address system will speak more slowly and clearly, including instructions in Filipino.

For tall people it is possible to set up writers where the shelves are placed higher, and for short ones - a net that will be called "Happiness up to sixty meters".

The only ones who do not need special organization are the high-tech people, who still eat chef meals in the office and enjoy free laundry, games room, music room, playground, zoo, basketball court, ice rink, amusement park and amusement wave.

This is how we will save the environment

The climate conference in Glasgow ended in disappointment, with the feeling that everyone talks a lot but does little.

It is clear to all that significant moves need to be made by governments, but the question arises as to what we, the little ones, can help with.

For example, in a few years there will probably no longer be cars running on petrol and diesel, but only electric cars. The question arises as to what humanity will do with all the old cars, and if, given the housing crisis that befalls us, it is not worthwhile to turn them into residential apartments. We can stack several cars on top of each other and easily build a neighborhood. Since their diesel engines will no longer be needed, and given the global warming trend, we can pull them out and convert them to air conditioner engines. This will also free up more space in the old car and we will be able to rent our engine space to a sub-tenant. If a cat wants to sunbathe on the hood, we will also be charged rent.

Following the debate over the use of disposable utensils, which are known to greatly pollute the environment, I propose a compromise in which we will continue to use disposables but turn them into disposable utensils, by washing them at the end of use.

While it will be less fun with steaks that the plastic knives do not really impress, but since the trend is to switch to tofu anyway, which is a type of plastic itself, the problem will resolve itself.

As you know, today we all stand for hours in traffic jams and accumulate anger there.

The scientists we built would do well to find a way to turn anger into electrical energy.

Every curse, triple finger and scream at the driver who overtook you - will be translated into electricity, which through a closed system can propel your electric car.

The sweat on hot days or the saliva spitting through the window at the neighbor who grabbed your parking space can be transferred directly to the back bench, where a body fluid desalination device for water will be installed.

Everyone knows that the last quarter in any large bottle of cola is a completely wasted resource.

If we store this liquid from each bottle and can, and add the mud left in the bottom of the coffee cups, we can make detergent or fertilizer for the fields.

The Israeli custom of urinating in every corner and under every tree can also be exploited for the benefit of humanity and converted into energy.

If the drivers convert the energy wasted walking from the vehicle to the tree on the side of the road, and make sure that all the liquids emitted there are drained towards a dedicated dam, we can produce from the spectacular waterfall energy that will illuminate (and stink) the whole of Ramat Gan.

yairn@israelhayom.co.il

Source: israelhayom

All news articles on 2021-11-19

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