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Art for the pin. Auction:
Christine Wang's "Bitcoin Princess" (acrylic on canvas) also goes under the hammer at the benefit auction with a starting bid of 10,700 euros
Photo: Christine Wang, Galerie Nagel Draxler
This Saturday evening it will be loud and passionate again, especially among those who hide behind the wall of silence for the year. Like Andreas Obereder, for example, from Munich, "native Upper Austria", living in Grünwald. At the age of 28 he founded the software company Atoss, now at the age of 61, a mixture of grand seigneur and Silicon Valley intellectual, he is still chairman of the board. His company logo shines in bright orange over the new Werksviertel, the architectural symbol of southern innovation potential. With Atoss, Obereder has not only created a so-called Tenbagger, a tens multiplier in stock market value (currently 1.7 billion), it also belongs to the club of the fastest-growing German medium-sized companies and recently won Bavaria's Best 50;already the third Leo for Atoss in the last 15 years. Press appearances? "Never."
But for the PIN.
he wants to show his face.
Not only because he wants to be part of the network of good citizens in his adopted country (he sits on the board of trustees of the important PIN friends), not only because he once painted himself and then quickly made contact with the art scene in Munich.
Obereder also sees a connecting parallel between art and entrepreneurship.
Both need time to mature before success builds on a solid foundation, he says.
Patience, perseverance.
Virtues that he often misses in Generation Z.
Million proceeds for the Pinakothek and the Brandhorst Museum
At the PIN.Party, speed is essential, the pulse rate and prices skyrocket, thrills included. In addition, gourmet catering and networking at its best. And all that, Hallelujah, for a good cause: the proceeds will go to the Pinakothek der Moderne and the Museum Brandhorst, which in turn do good. For example, allowing children from educationally disadvantaged backgrounds to experience self-confidence and their own effectiveness through artistic guidance. If you are not present at the parties in Munich and Kitzbühel, you can bid online - but you have to register beforehand.
The Gesellschaftsauguren draw parallels between New York and the Isar metropolis. What some people have their world-famous Met-Ball, the people of Munich have their PIN. In contrast to the fashion craze of the Metropolitan, creating a unique media presence in Munich is not about outfit, but about the art loot. Susanne Porsche, film producer, investor and mother of Wolfgang Porsche's youngest sons became the city's hyped cleaning lady a few years ago when she bought a mop sculpture by the artist Benjamin Bergmann to clear the media attention trophy and provide plenty of amusement.
No wonder that Ingvild Goetz, grand lady among the great collectors, grand heiress of the Otto mail order business, says, "The PIN.Fest is unique in Germany" and asks purely rhetorically, "Where is that? Hip and glamorous, disco and auction , Young and old, and in a spectacular setting! "
There is no disco this year, the pandemic rules forbid it.
And while one is still looking for something comparable, the Goetzin already has the dictum ready, "This is the most coveted charity party in the country."
Art - pillar of democracy
Munich's elite of performance behave accordingly. Tom Bachmeier, for example. A good 21 years ago he founded the software company think! Project, which, after almost two decades as CEO, he now accompanies as a member of the supervisory board. Before he was firmly anchored in the PIN. Network, he recently joined the board, "my wife and I had read about it and thought we'd like to be there ourselves". The two have been eager bidders for years, who keep on increasing until they go home with the right art, complete with the "exhilarating feeling of having done something good". This year the Bachmeiers will bid even more generously. Due to the pandemic, "the for and why has become even stronger". In plain language: The money is urgently needed.
Uwe Reuter, the CEO of the VHV Insurance Group, shifts up a gear in the Raison d'être (it has been a matter of course for years that he has been sponsoring properly): In our society, which is divided by dictates of state of mind, he traditionally sees art as "freedom for an open discourse on different social positions ". Because it "strengthens the freedom of expression based on mutual respect", it becomes, from Reuter's point of view, an "important pillar of our democracy". Is there an insurance policy on it?
Armed with such a theoretical superstructure, you can definitely let it rip.
For Thomas Girst from the BMW Group, "commitment to the most important cultural evening of the year is a matter of course".
Allianz is no different, which, like BMW, is committed to modern art all year round.
Like all of his comrades-in-arms from the business scene, Bernd Heinemann, board member of Allianz Germany, has bigger things in mind.
"Art questions and looks at the world from different perspectives," as every manager should, one would like to add.
"That promotes ideas - and ideas are the basis for innovation and change".
Top event for the business elite
Andrea Karg, founder of the fashion label Allude and PIN.Gala fan, is also being expedited into other spheres by art. "If you allow yourself to look beyond the routine, it broadens your horizons and is always a small miracle."
The alpha women of the PIN.Freunde bring about just such a miracle. They organize the annual top event and pull the strings of the network closer together. Although they work pro bono, they organize like a corporation. With Dorothée Wahl as chairwoman of the board and Katharina von Perfall as deputy. (In previous years the roles were the other way around). Without any poetic contortions, they approach both proven and potential sponsors. "Can you help?" Said Ms. von Perfall directly, says Andreas Obereder. He could, of course. Several items of booty from previous auctions hang in his company headquarters, including an immense cowboy hat by the French artist Loup Sarion.
Art and business need each other.
Also for this reason: Asset manager Jens Ehrhardt (DJE Kapital) honors the memory of his father, the photographer Alfred Ehrhardt with his commitment and sums it up - "The support of the PIN promotes our image".
