In 2021, the mainland entertainment industry will continue to fluctuate. There are different opinions on the regulation of the entertainment circle and the fan circle (fan circle). In addition to criticizing the rectification for being too "resolute" and "managing too much", there are also many "entertainment circles should have been rectified." Of support.
When an industry insider accepted an interview with "Hong Kong 01", he pointed out that compared with the government's "active intervention" regulation, the previous rectification of the mainland entertainment industry is more like a controversy that has erupted negative public opinion. The government has strengthened its control over the entertainment industry. Tethering the "savage growth" entertainment behemoth" and rectifying the capital chaos behind it, you can also get a glimpse of the characteristics of "Chinese-style governance".
The three waves of tight spells in the entertainment industry began in 2014 with the ``Defect Order''
Sorting out from the 2001 "Zhao Wei Army Flag" incident, the list of artists considered "banned" by the outside world in the past 20 years, it is not difficult to find that the mainland targeted the entertainment industry. There were three waves of iconic orders in 2014, 2018, and 2021, and three controls. The strength is becoming more stringent.
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The original ban was in 2014.
"The Voice of China" popular contestant Li Daimo, Fang Zuming and Ke Zhendong were all detained for taking drugs, and the actor Huang Haibo was also ruined in the prostitution case.
Successive well-known artists have been involved in pornography and drugs, making it the first "tightening curse" in the mainland entertainment industry that year.
In September of that year, the State Administration of Radio, Film and Television issued a notice known as the "Inferior Performance Order", announcing that the performing arts of these "inferior performers" "must be called to a halt" to avoid adverse effects on society.
The "Inferior Tracks Order" clearly named drug abuse, prostitution and other behaviors. The works of related artists will also be affected and the broadcast will be interrupted, causing the crew's efforts to vanish.
Huang Haibo and Ke Zhendong, whose careers were booming back then, were affected to a certain extent whether they were filmed or filmed.
Even after five years of prostitution storm, in 2019, Huang Haibo's role in "Changan Twelve Hours" was still "AI face-changed"; Ke Zhendong's movie "Sneeze", originally scheduled to be released in 2014, was continuously postponed. After six years, it can only be shown in Taiwan, and his acting career in mainland China is gone forever.
So far, as the first tightening spell, "Inferior Deeds Order" has no precedent in controlling the actions of "Inferior Deeds Artists", but it still retains a lot of space compared to today.
The event of "China Rip Hop" in 2018: a comprehensive upgrade of management and control
In 2017, "China Has Hip-Hop" became popular. In the show, "Do you have freestyle?", "Skr Skr" and other tidal phrases were impressive, but then some people questioned that Hip hop culture from the West was flooded with money-worshipping and entertainment. Elements such as sex and drugs.
With the development of the situation, the controversy has become more and more serious, and the process of official remediation has been accelerated.
At the end of 2017, PG One had an extramarital affair with actress Li Xiaolu. In 2018, its lyrics were accused of "instigating young people to take drugs and publicly insulting women." Hip-hop culture has also become a target.
At that time, PGone’s apology stated that “early exposure to hip-hop culture was deeply influenced by black music, and
biased understanding
of
core values
...the
sense of social responsibility
, values, and public welfare
should be enhanced
, and it should also serve as a better
role model
for fans
.”
In 2018, the State Administration of Radio, Film and Television proposed the "Four Resolute Do Not Use", which was considered by the outside world to be a further upgrade of the previous wave of "restricted entertainment orders."
The "Four Don'ts" cover legal, political, and moral and ideological levels-"to be detached from the party and have no moral character", "vulgar, vulgar, kitsch", "ideological level, low style" and "stained, scandalous, and moral. "Question" actors "resolutely not use", and artists with tattoos, artists who embody hip-hop culture, "subculture", and "funny culture" also "cannot use."
"China Has Hip Hop" was renamed "China's New Rap".
(Online picture)
And "China Has Hip Hop" has since become "China's New Rap."
Some people in the entertainment industry believe that this is an opportunity for the government to take advantage of the PG One controversy to rectify hip-hop culture, resist the values of open sex, money worship, and fierce fighting in hip-hop culture, and “sweep it back underground”, especially It cannot be broadcast on strictly controlled television stations, and "rap" that reflects "positive energy" can continue to exist in the entertainment industry.
In the same year, Fan Bingbing's tax evasion storm broke out, and another wave of turmoil in the entertainment industry, banning the news, the "list" followed, and the "four resolutely not used" were mentioned again.
From violations of laws and regulations to personal moral disputes, from hip-hop culture to tax evasion, in 2018, the entertainment circle ushered in the second wave of curses. The regulation of artists and the management of entertainment content have once again increased, and the "entertainment circle rectification" has become Netizens discussed hot topics that year.
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｜Current Events Focus
2021 Wu Yifan's sexual assault storm: celebrities, entertainment industry, rice circle rectification
2020 and 2021 are known as the "rollover" years for artists.
There have been a series of mainland artists suffering damage to their acting careers due to scandals, controversial words and deeds, but the peak of the topic is still Wu Yifan's sexual assault incident since July 2021, and the "fans robbery" that has been circulating on the Internet has also made the fan circle. Become the targets of rectification. The "capital" and "flow" behind the cultural and entertainment industry have become the "negative vocabulary" of the official and mainland network environment. Under the articles on "rectifying" the chaos in the rice circle, we often see comments from netizens that agree with the authorities' approach. It was praised by a large number of netizens and became a "hot comment".
Regarding artists, the State Administration of Radio, Film and Television in September indicated that three types of artists are resolutely not used, including those who are unqualified in their political positions, violate laws and regulations, whose words and deeds violate public order and good customs, and who "have lost morality and norms."
In a nutshell, in the three levels of "law, politics, and morality," artists must self-discipline.
In terms of program content management, a negative list issued by the State Administration of Radio, Film and Television lists the four major "persistences", criticizing the phenomenon of high pay, flow-only theory, and pan-entertainment, and vowed to rectify the cultural and entertainment industry, and also to standardize programs. "Aesthetic" and "fan economy".
In addition to Wu Yifan’s sexual assault, actress Zheng Shuang’s surrogacy and abandonment to yin-yang contract tax evasion are also hot topics in 2021.
(Composite image/Weibo)
The governance of the rice circle is more integrated with network governance.
The influence of celebrities on the Internet and their fans' fund-raising through the Internet, organized online "control evaluation", "commissioning", and "human flesh" have all triggered the official increase in the speed of "network governance" in the entertainment industry.
For example, Wu Yifan's Weibo account and "Super Talk" (super topic) were banned due to the sexual assault, and more than 50 million followers returned to zero overnight.
Opinion leaders such as Ma Weiwei and Su Mang who had supported Wu Yifan at the beginning of the incident were also banned.
As of the evening of August 1, Weibo had closed 108 "misdirected over-talking" due to the Wu Yifan turmoil, disbanded 789 illegal groups, and banned and permanently closed a total of 990 accounts.
In addition to Weibo, other platforms also "check Wu (no) this person." The same situation is also reflected in the fact that Zhang Zhehan, who was involved in the turmoil because of visiting the Yasukuni Shrine, disappeared overnight on various social platforms in the mainland.
A closer look at this third curse covers everything from artist restraint, entertainment industry to network governance, and its power can be seen from the recent Li Yundi prostitution incident.
On the evening of October 21, Li Yundi was exposed to prostitution. On October 22, the Chinese Musicians Association cancelled his membership, and the China Performance Industry Association mentioned a "professional boycott," and then his Weibo account was banned for 15 days.
Li Yundi was administratively detained by Beijing Chaoyang police on suspicion of prostitution.
(Weibo @李云迪YUNDI)
Taking Li Yundi’s prostitution as an example, it can be observed that the speed of the third tightening curse that is being performed is obviously "more urgent and faster." From the official media to the industry boycott, it was only in one day; the scope has also continued to expand, from the artist himself. , The entire entertainment industry and even the Internet (such as fans, celebrities or KOLs supported by fans) are affected.
On the whole, it is an indisputable fact that the intensity of regulation has increased.
This is also related to the rapid changes in the entire entertainment industry and the network ecology.
The influence of celebrities transcends national boundaries, and the ability of fans to connect through social networks has greatly increased. Therefore, in the process of these three waves of tightening, the official gradually has clear requirements and norms for the "social responsibility" that artists must bear-what is meant by "society" "Responsibility" is inevitably affected by official opinions.
The "social responsibility" of Chinese entertainers has not only become the "basic condition" for entertainers in the entertainment circle, but also a "social function" of the Chinese performing arts circle that is different from that of foreign countries.
Barbaric growth will highlight the characteristics of "Chinese-style governance"
Based on the above observations, after controversies broke out in the entertainment industry, it has become a common practice for the government to tighten control standards.
In an interview with "Hong Kong 01", Shang Taiyu, a veteran media person who has been following the entertainment circles on both sides of the strait for a long time, mentioned that the governance of the entertainment circle is often viewed by the outside world with a simple sentence of "blocked again" and "restricted again."
But instead, she believes that the "Chinese-style governance" model highlighted in it is more worthy of observation.
Senior media person Shang Taiyu has a long-term and profound observation of the entertainment circles on both sides of the strait.
(Photo by Cai Yirou)
Shangtaiyu mentioned that the cultural and entertainment industry is not an industry that the Chinese government intends to support. "It is not an industry that has a five-year ten-year plan to achieve production capacity. The government has ordered resources to cooperate. It started very early, all the way from studios to TV stations. Development to the Internet".
Regardless of whether the government asks, it makes it difficult for China's cultural and entertainment industry to "act on orders," and it also "grows savagely." But when the government notices it, it becomes "developing too fast and too far."
In 2020, China will surpass the United States to become the world's largest film market.
According to the data released by the National Bureau of Statistics that year, the annual operating income of cultural-related industries was 9,851.4 billion yuan (RMB. The same below). The "Research Report on the Economic and Business Models and Trends of Chinese Reds" issued by the Chinese market research company iResearch It is mentioned that the market size of fan economy-related industries will exceed 4.1 trillion yuan in 2020, and it is expected to exceed 6 trillion yuan in 2023.
The huge market gives birth to huge business opportunities, but at the same time it brings all kinds of chaos.
The three waves of tight spells were accompanied by large-scale celebrity controversies. While the remediation of cram schools, network governance, and game time control were being conducted simultaneously, it also triggered the voice of "political power" overly interfering with the people's daily life.
Fans actively support idols and promote the development of "fan economy".
(Visual China)
In this regard, Shangtaiyu believes that, instead of the widespread belief that the government is "proactively" reaching out to draw the red line, it is more that too many controversies have erupted in the entertainment industry in recent years, and the government has only ordered regulation after the industry ecology and capital chaos have emerged.
"I think we have a misunderstanding about China, that is, we should first think about how to manage it." Shang Taiyu pointed out. Now it is the same whether it is the renovation of the rice circle, the renovation of the network environment, and the renovation of the cram school. After it has grown to a certain level, we will manage it."
He also pointed out that in recent years, more and more artists have "have troubles," and the entire network has become more mobilized due to the culture of the rice circle. This is the motivation for the government to strengthen corresponding measures.
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Sun Jiashan, a young Chinese scholar and fan culture research expert, said in an exclusive interview with 01 that there is no need to bring "tinted glasses" to see Chinese governance.
He said that the important part of these governance is not to suppress and block artists, but to regulate the market order of the entertainment industry, the industry ecology and even the related financial order. "This is precisely the uniqueness of our Chinese experience and an important source of universal Chinese experience." , Reflecting that the authorities are exploring a set of cultural governance methods with Chinese characteristics.
It is worth mentioning that China has "resolved" the chaos in the entertainment industry through governance measures, thus establishing higher responsibility requirements for artists, but artists are only one part of governance-Shangtaiyu and Sun Jiashan both mentioned that they should improve the industrial ecology and harmony. The market order and the governance of the "capital chaos" in the entertainment industry are the key and highlight of this rectification.
Series reports:
Renovation of the entertainment circle, one | Liu Xiaoqing and Fan Bingbing have different lives with others? The new order of the entertainment circle after three waves of hot tricks