Correspondent in Seoul
Beondegi, a steamed larva, is usually eaten in a paper cup in the bustling aisles of Seoul's Namdaemun Traditional Market.
The French start-up Ÿnsect dreams of conquering the shelves of South Korean supermarkets with food products from its beetle farms.
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The young Parisian shoot has just taken a first step on the peninsula, on November 18, by initiating a partnership with Lotte, one of the main “chaebols” (conglomerates), of Asia's fourth largest economy.
The pioneer company which is building an insect breeding farm near Amiens, will collaborate with the mastodon of the South Korean distribution whose stores crisscross the land of the Morning Calm and in turn invests in this new market by to become.
“
This is our first step in Asia!
In the long term, this can lead to burgers or food bars made from insects
”, enthuses Guillaume Daoulas, Director of Development,
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