In 2017, a "restricted Korean order" that no one had seen the real body caused turmoil in the mainland entertainment industry.
In 2021, the rumored "restriction order" and "list of banned artists" caused another panic.
This wave of rectification of the entertainment industry is not a secret, but since it is to be managed, "how to manage" has become the focus of speculation from all walks of life-whether these rectifications will be as mysterious as the "Limited Korean Order" is a "Jianghu" that everyone has heard of but never seen. legend"?
"Hong Kong 01" comprehensively interviews the industry and academia, giving a glimpse of the "Chinese-style governance" model from the rectification of the entertainment industry.
It can be found that the current social governance in China revolves around "core values". "Maintaining stability and facilitating management" is the first general direction, the second is "distributing resources more equitably", and the important tone is "small" entertainment. The circle serves "big" politics, and there is a red line called "political atmosphere" that "regulates" the entire mainland entertainment industry.
Governance "seeking stability": Is banning social accounts a stopgap measure?
In terms of maintaining stability, the "Wu Yifan Fan Robbery Theory" caused a shock in the "fan circle" (referring to the fan circle). After Wu Yifan's Weibo account was banned, the fans gathered "Super Talk" (the "super topic" function of Weibo) and The group was blocked, and more than 4,000 illegal accounts were dealt with as an example.
Shang Tai Yuxiang, a veteran media person who has long been concerned about the ecology of the entertainment industry on both sides of the strait, analyzes "Hong Kong 01" that "the robbery theory" will cause such a big shock. "It goes in the opposite direction.
Observing the anti-government movements around the world in recent years, it is not difficult to find that social networks play an important serial role.
Shang Taiyu mentioned that the "fan robbing theory" shows a kind of organization from online connection to offline gathering. "Official governance is to disconnect such connections, let the called account silence, break each, and the rest is natural. It will become a dish of loose sand."
However, the business platform’s Jade Talk turned around and said that the control of social platform speech is by no means just a Chinese practice, but that companies usually do it in the West. For example, Twitter also banned the account of then-U.S. President Trump, "in fact, the essence is similar."
Shang Taiyu has repeatedly stated that "observing the entertainment industry in China is like looking at the political circles in Taiwan or the West." She mentioned that everyone has the need to participate in public discussions, but in China, the discussion of political issues is limited. People still have this need at the psychological level," so he turned his emotions to the entertainment industry to express his emotions.
China's pursuit of the Internet must be "stable," and it must also be convenient in terms of management.
Shangtaiyu once predicted that "fans' behavior will be dealt with by celebrities and celebrity studios, or even celebrities will pay for them", because it is "more convenient to manage." Bo "interviewed" and even Zhao Liying's studio was banned.
Shangtaiyu added that the future trends of these social platforms and streaming platforms, as well as their attitudes towards celebrity disputes, can be used as a basis for observing the "ideas" of official governance.
"I think the management unit must have held meetings with Douyin, Weibo, or iQiyi, Tencent, etc., to discuss how to rectify and modify." Shang Taiyu mentioned that the root of everything is actually returning "Governance": "To make the government feel "controllable", come and go, and think through consultations to determine whether a long-term governance method can be found. Otherwise, if something goes wrong, the government will again tighten control."
A closer look at the celebrity controversy in 2021, you can find that the official ban on the Internet accounts of artists and Weibo "chaohua" really prevents celebrity-related topics from fermenting all the way, but Sun Jiashan, a young Chinese scholar and fan culture research expert who pays attention to cultural governance 01 Said that "title" is not a "universal", "daily" management method, and believes that the government should "in-depth guidance."
Sun Jiashan also mentioned that China is in the stage of exploring cultural governance models. The huge population, huge regional differences and rapid mobile Internet all add to the complexity of China's cultural governance.
Pursue "Fairness": The entertainment industry is praising old dramas as "traffic stars"?
In the rectification of the entertainment industry this time, the popular "Little Fresh Meat" known as the "traffic star" has become the target of public criticism.
In contrast, the "old opera bones" (veteran actors) have received more official support, and "traffic" seems to have become the original sin.
In recent years, various Davids have invited "traffic stars" to boost their momentum at holiday gala. Compared with this year's Mid-Autumn Festival, the number of such celebrities has dropped sharply. It seems that it has become a new "consensus" in the Mainland to win "traffic stars" with "old drama bones".
Both Shang Taiyu and Sun Jiashan hold negative views as to whether the government has ordered the use of "traffic stars", believing that more of them reflect the "fairer resource distribution" that "Chinese governance" values.
According to Shangtaiyu's analysis, "For a country, what it really wants is balance, and it will not "prefer one step on the other" in particular."
She mentioned that the current old drama bones used to be popular traffic stars with thousands of fans, but they failed to get the remuneration of current traffic stars and dozens of commercial endorsements at every turn. "In a Chinese society that seeks "socialist fairness," "public opinion will begin to tilt."
Sun Jiashan believes that the word "flow" itself is neutral and should not be demonized. The national governance level does not define "flow" as a derogatory term. Instead, market supervision is required to prevent data from being "contaminated" or falsified.
To regulate the flow order of the platform, the focus is to manage and improve the ecology of the entertainment industry.
This is also a manifestation of "fairness."
Small entertainment circle serves "big politics", Han Ling is restricted and only hears the sound
In addition to the pursuit of "stability" and "fairness," the important tone of the governance of the entertainment industry is that the "small" entertainment industry serves "big" politics.
The entertainment industry will also have different restrictions or focus on propaganda according to changes in the external international situation. It is like an "invisible red line" that draws the entire entertainment industry. The "restriction of Korean orders" is the best example.
In 2017, South Korea deployed the THAAD anti-missile system. China took countermeasures to restrict the development of Korean artists and programs in China. However, the spokesperson of the Ministry of Foreign Affairs Geng Shuang denied that there was a "restriction on South Korea." Several major entertainment companies in South Korea also said " No notification was received and the ban could not be confirmed.”
Although the "Limited Korean Order" was only heard, the Korean artists and entertainment companies that went to China to develop afterwards obviously suffered a huge impact.
In the same way, the latest wave of rectification of the entertainment industry has also revealed the "25 omnichannel artists banned list" and "47 Chinese, Hong Kong and Taiwan artists KTV banned list".
Some mainland netizens went to the Ministry of Culture and Tourism and the Cultural and Market Inspection Brigade. Officials all mentioned that the so-called list does not exist, and that only relevant "regulations" that have been issued in the past are used as references.
For these popular "bans," Shang Taiyu described it as "political atmosphere."
She mentioned that the mainland entertainment circle has a "red line" given by the political atmosphere.
Observation is not difficult to find that the lists and bans in the mainland entertainment circle are often "only heard", but everyone would rather do more than "get into trouble."
Take the hottest "registration orders" and "list of inferior artists" as examples. The list is nowhere to be seen, but Nicholas Tse and Gong Li have given up their foreign nationalities one after another, which proves that the statement of the restriction order "is true."
The red line outlined by this "political atmosphere" has influence in the entertainment industry and even the entire public opinion field, and adjusts its tightness as time and space change.
According to Shang Taiyu’s analysis, for example, major changes in the political environment such as the Sino-US trade war have struck in recent years. Gao Xiaosong and Fang Fang, who used to praise Western culture, were once “publicly known”, but now they are all besieged by netizens. The former is even more popular. Official media called the name, and the host program was removed from the shelves.
The political atmosphere "draws the red line" also marks the main theme
In addition to drawing the red line of "political atmosphere" in the entertainment industry, the government also uses it as a public opinion propaganda position to release the focus of policy propaganda.
One example is the "Greater Bay Area" combination promoted by the hit "Big Brother Overcoming Thorns" in the Mainland.
International diplomatic propaganda is also a major focus.
Shang Taiyu pointed out that in 2018, British Prime Minister Wen Cuishan visited China, and China and Britain signed an order of 9 billion pounds.
That year, British female singer Jessie J appeared on "Singer 2018" and won the championship.
When Xi Jinping visited India, he also cited "Thailand" as an example. He believed that China and India could cooperate with more films. The following year, China and India could cooperate with as many as four films.
In 2017, Kazakh singer Dimash Kudaibelgen won the runner-up in "Singer 2017". CCTV praised him as a music messenger on the "Belt and Road".
In addition, by observing variety shows and live-action shows in recent years, we can also see that the members of the group have been incorporated into Hong Kong and Taiwan artists or overseas Chinese, which is intended to shape China's status in the Chinese entertainment circle.
In addition, traffic stars have also taken the lead. Taking a closer look at important festivals such as the Martyrs’ Memorial Day and National Day in recent years, the stars have taken the lead in forwarding CCTV, Xinhua News Agency and other related microblogs to move closer to the main theme. "The main theme of film and television works" has become more popular. resource".
However, the combination of the entertainment industry and the main theme has also aroused concern and criticism from the outside world. It is believed that it will cause Chinese film and television works to be exported only internally. Foreign media even called "Changjin Lake" as the global box office champion this year. Xuan".
In this regard, Sun Jiashan believes that "every country has its own theme", the most important thing is the inherent quality and level of the work.
He used Japanese Dahe drama as an example.
It is mentioned that "there are also traditional culture and the main theme", but it does not affect the great influence of Dahe Opera overseas, and the works of Hollywood also have the main theme of the United States.
Sun Jiashan believes that "the main theme has no original sin, and any country has its own mainstream ideology." Sun Jiashan mentioned that "Strategy of Yanxi Palace" has set off an upsurge in pursuit of drama overseas. There are many audiences on both sides of the strait. "People of the DPP I will compare myself to the "Strategy of Yanxi Palace", which is a good example.
Changes in the civil atmosphere in the Mainland
It is worth mentioning that, apart from the restrictions on the mainland entertainment circle drawn by the official cultural governance and political atmosphere, the attitude of online public opinion towards entertainment stars has also undergone a subtle change. "Behemoths" in the entertainment industry have become increasingly critical. This is also related to the mainland's antipathy towards "capital" and "flow" in recent years.
Earlier, Jack Ma's "996 Fubao said" has spread, and the anti-commercial and anti-capital network environment in the mainland has gained a lot of noise.
The sky-high remuneration of artists and the Yin-Yang contract have aroused criticism from the official, private, and entertainment circles. With the "black fan" culture in the chaos of the rice circle (derived from the Korean "anti fan", people who hate a star) and " The spread of "reporting" has added a new shackle to the entertainment industry.
Little S was recently accused by mainland netizens as "Taiwan independence" for calling Taiwan players "national players," but the official came out to stop.
(IG: @elephantdee)
However, reporting is not unsuccessful. The attitude of the government and the market is still the two key factors that determine the future of the star. What's more, it is sometimes necessary for the government to "step on the brakes". For example, Xiao S was criticized for "Taiwan independence."
So far, the "red line" of the political atmosphere and the new shackles reported by netizens, although not as specific as the "inferior deeds order" and "restriction order", have also become the force that regulates the words and deeds of artists. Under the watchful eye of official governance and private opinion, Celebrities are "inferior to the upper body", and the ability to race against time in public relations has become extremely important. Who can get away safely?
Who missed the opportunity?
Scenes of "Gong Dou Opera" continue to be staged in mainland entertainment circles.
Series reports:
Renovation of the entertainment circle, one | Liu Xiaoqing and Fan Bingbing have different lives with others? The new order of the entertainment circle after three waves of hot tricks
Renovate the entertainment circle. 2. Ke Zhendong's drug use is the beginning and the ban is getting stricter just because "Your circle is too messy"?
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