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Frédéric Malle and Konstantin Kakanias: "We do not choose an iPhone case, an underwear or a perfume by chance"

2021-11-23T18:34:54.974Z


INTERVIEW - The French perfume publisher has created with the artist an illustrated questionnaire to find his dream fragrance on the internet. Less smooth than algorithms, this funny experience is surprisingly effective.


These two like, above all, to observe those around them.

When you meet them, they each have an eye that borders on giving you so much detail, to “nab” that detail that makes the difference, that little extra that marks your personality… One, Frédéric Malle, has been editing perfumes for more than 20 years including the essential Carnal Flower, Portrait of a Lady, Musc Ravageur or the recent Synthetic Jungle;

the other, the artist Konstantin Kakanias, became known for the fantasy of his illustrations.

To read also

Frédéric Malle and Dominique Ropion: Carnal Flower and friends first

By dint of collaborations, they have just created a funny questionnaire to finally find THE perfume, whether you are a man or a woman.

Available on the Fredericmalle.com site, this virtual consultation in the form of a playful collage leads to a result of disturbing precision.

Where do you feel best?

What shoes are you wearing?

What coat?

What kind of underwear?

What are you driving?

How do you want to use the perfume?

As a weapon of seduction?

In a way

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Source: lefigaro

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