Like Eurovision, like heartburn, so too is the International Emmy an event that is not noticed until it is won.
Tehran's winning the Best Drama Series Award for 2021 at the International Emmy Ceremony is a tremendous achievement.
On the way there she left dust to 24 other countries that sent candidates.
It is clear that the gilded Emmy figurine is the pinnacle of the aspirations of everyone who starts working in television.
But how much does it help?
Not much.
Ask Nebsu, who won this award three years ago, but it did not even help her to get a regular place on the network's broadcast schedule.
Because what exactly is the achievement worth besides respect, appreciation, media interviews and doors that open for those involved?
"Tehran" has already received a second season from the corporation.
The achievement does not dazzle the clichéd script, which sent Niv Sultan fiddling with Hebrew on the streets of Tehran and blowing up the Iranians' nuclear program while skipping over black holes in the plot.
So it's good that TV critics are not the ones handing out awards, and all that is left for us is to try to understand how a series that was not even the best drama of here 11 this year was chosen yesterday as the best series created outside of America.
Probably the reason lies in the world's excessive fondness for the conflicts of others.
The Israeli-Iranian confrontation, fueled by the world media for a long time with mysterious attacks and belligerent statements by leaders, intrigues international television viewers who know the basis of the conflict.
Since the series delves into enemy relations, it added points to it.
Along with a heated affair between a young Iranian and an Israeli Mossad agent, and only the idea on paper is worth half a figurine.
"Waltz with Bashir", "Beaufort", "Kidnapped", "Fauda", and now "Tehran".
When there are no wars here, it seems as if we are most successful in selling Gentiles series and movies based on bloody conflicts with our neighbors.
If there is one thing that the State of Israel is consistently good at, it is to quarrel with Arabs, and it is great that the world knows how to appreciate and award us prizes for that.