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Here it comes: 7 things every business owner should make sure of before Black Friday - Walla! small businesses

2021-11-24T15:05:39.222Z


Here it comes: 7 things every business owner should make sure of before Black Friday small businesses Professionals Here it comes: 7 things every business owner should make sure of before Black Friday The big sales day of the year is coming and you must prepare accordingly: manpower, right promotions, digital campaign, sufficient goods - every little thing can decide for the benefit of your business Tags Black Friday b144 In collaboration with B144 Wednesday, 24 November, 2021


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Here it comes: 7 things every business owner should make sure of before Black Friday

The big sales day of the year is coming and you must prepare accordingly: manpower, right promotions, digital campaign, sufficient goods - every little thing can decide for the benefit of your business

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Wednesday, 24 November, 2021, 08:49 Updated: 09:39

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Here it comes: The biggest sales day of the year, Black Friday of course, is coming. The tradition that originally developed in the United States, according to which the day after Thanksgiving offers countless chains and stores amazing discounts in honor of the opening of the American "holiday season", has long since become a global phenomenon, to which customers and business owners prepare accordingly.



So on the part of the customers, the preparations are pretty clear - look in advance for products you like and sites you believe in, keep them aside and in the moment of truth, storm in and get yourself the things you wanted most, at the most affordable prices. But what about the preparation of business owners? How do you prepare properly and wisely take advantage of a day when sales can skyrocket significantly? Here are some tips that every business owner must know, just before Black Friday.



Follow the moves of the giant companies



If you have a small or medium-sized business, you probably can not have large advertising and marketing departments like in the giant companies, but that does not mean that it is impossible to learn from them and emulate them.

Check when those companies start producing buzz ahead of Black Friday (usually this will happen as early as October), what types of promotions they offer, what products they highlight and so on - it will help you kick start the processes in your business and be on the right track in Black Friday.

It's important to get ready for the big sales day of the year (Photo: ShutterStock)

Give equal deals, and not complicated



in the end, customers have a wide range of options in Black Friday (and in general), and they are especially looking forward to this day, so it is important that your sales and deals will catch the eye and really be the ones to convince people to choose you. At the same time, make sure that you do not complicate matters, neither for yourself nor for the customers, because if it takes them too long to understand the "rules of operation", they will simply move on. So think about where you can cut prices, and go for it - sharp, smooth and simple.



Launch a special digital campaign for promotions



Your digital assets are a force to be reckoned with when it comes to sales in general, and to Black Friday in particular.

This is the way to reach an audience in advance, whether with the help of advertising on sites like Google or through a campaign and accurate posts on social networks, especially those that suit the nature of your business.

This is also probably the right moment to enlist the help of experts in the field, because an accurate advertising campaign towards Black Friday will pay back the investment, and probably well beyond that.



Make sure you have enough merchandise



One of the most frustrating things that can happen is that just when the "onslaught" on your business begins and everything goes exactly as you dreamed, you suddenly find that you have run out of merchandise and see how customers move on.

Therefore, do not be lazy and it is important to do a good inventory count towards Black Friday and order anything you believe will be snatched from your shelves.

Do not find yourself without enough goods (Photo: ShutterStock)

Arrange the store in a festive and appropriate way



following the previous section - Black Friday is an international party and if you are a part of it, you should dress accordingly. Make sure your business looks festive ahead of sales day, with the appropriate signage that tells about your special promotions ahead of this holiday and the products you offer on sale where you can see them. This is a great day to expose the business, for customers who will be back in the future, so think carefully about what an important impression you will get.



Check that your site is up and running



We used to see only the endless queues outside the stores ahead of Black Friday opening, but today many have moved to online shopping so you must make sure your site meets this. Check that all the links work and you can easily navigate the site, do a "buy" experiment and you will see that the coupon code you made does work and gives the desired discount, on the dedicated products, that the site loads quickly and that all promotions are highlighted when you open it. It sucks a lot to start buying on some site and after a quarter of an hour, find that it is not possible to complete it properly. It's smuggling customers and a pity.



Take care of enough manpower



And last but not least, the headline made you read this article.

If you have the option, take another employee or two for this short period.

If not, help someone who is willing to lend a hand, family, friends, etc. - the main thing is to have manpower in the business while sales jump in Black Friday and customers will not feel there is no answer.

This is also true for your physical store if there is one, also for telephone customer service (think of someone who got involved with the promotions, but really wants to buy from you and needs help) and also for deliveries that need to be taken out as soon as possible.

Sufficient manpower can produce a perfect experience for your customers.



That is, your business should now be ready for Black Friday and all you have to do is enjoy this experience and celebration, expose your business to the world, deepen the connection with returning customers and make connections with new customers.

Successfully!



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Source: walla

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