Bar Refaeli: "The phenomenon of violence against women must be eradicated" Israel today

The HOODIES fashion chain recently launched a project in collaboration with the pre-military preparatory school "Mansharim Kalo", in order to raise awareness of violence against women.

The chain attached a label to all the items in the women's collection stating the phrase "you are not alone" along with an emergency phone number for reporting cases of violence against women.

Photo: PR

This morning (Thursday) on the day of the Day for the Struggle to Prevent Violence against Women, the chain announced another step towards this important goal, and launched in collaboration with the "Michal Sala Forum" a line of bags to be sold at all branches of the chain.

The sentence reads on the files: "Just so you know, you are not just. You know" and phone number 118 to report cases of violence.

Model Bar Refaeli, the network's presenter, also attended the launch, saying that "I think everyone connects to the issue personally, especially with what we see in the news constantly. Everyone must take action and try to eradicate this phenomenon."

The bags will be sold at the chain's 69 branches for a nominal price of NIS 19.90, and the profits from the sale of the bags will be donated to the "Michal Salah Forum" which has set itself the goal of saving lives and preventing violence against women.

The proceeds will be donated to the Michal Sala Forum, Photo: Rafi Daloia

The proceeds from the purchase of the cases will be donated to the association to promote the "Michal Patrol" project, in which every threatened woman will receive security camera installation in the residence, a distress button, a package of self-defense classes and a warning letter from a lawyer to the threatening agent.

Lily Ben-Ami, Michal Sala's sister and founder of the Michal Sela Forum, said that "we welcome and thank you for every effort and action to promote and encourage a dialogue on the subject."

Were we wrong?

Fixed!

If you find an error in the article, we will be happy for you to share it with us and we will correct it