Increase in the volume of online sales: About half (48%) of small and medium-sized business owners selling in stores also offer their wares online, compared to 42% of them last year.
This emerges from the results of a business survey by the payment company PayPal, conducted by the Roshink Institute among a nationally representative sample of 681 self-employed and small business owners.
According to the four-day survey in October, 46% of respondents stated that they also sell to target audiences around the world - a figure that reflects a slight decrease of 1% from the previous survey last year.
Also, 26% reported that online sales helped them reach new target audiences (compared to 20% in 2020), while 63% reported that they helped them financially in recent months (compared to 57% in 2020).
Along with the business survey, a consumer survey was also conducted and it emerged that 4.28% of respondents testified that they saved money from the October salary especially for the month of shopping (compared to 23% in 2020).
According to the survey, conducted among 637 respondents from around the country, which constitute a representative random sample of four sectors aged 16-7 - the amount of expenditure of the Israeli consumer in the month of shopping is NIS 642 on average.
This is a dramatic increase of 31% compared to only NIS 491 last year.
The survey also showed that in the past year, about 18% of Israelis have joined the circle of online shoppers (compared to 14% in 2020), and that 26% of Israelis prefer to shop online (compared to 24% last year).
On the other hand, 48% of respondents said that they still do not feel comfortable with online payments or with sharing their financial details online.
Efi Dahan, Director of PayPal's Business Operations in Israel, Central and Eastern Europe: "This year, too, we saw an increase in the adoption of digital tools for buying and selling among consumers and businesses. At the same time, about 50% of consumers in Israel In Israel before the Corona, online buyers were considered on a global scale and were accustomed to high and international standards - from the cost of delivery and the product return policy, to the price of the product itself and the offer of a secure and convenient means of payment. "
Passengers at Ben Gurion Airport, Photo: AFP
10 euros each way
At the same time, airlines and hotels have already begun Black Friday promotions, with a host of interesting discounts.
El Al is offering up to 40% off flights from January to March.
For example, we found a direct flight to New York for $ 460 in January.
Israir offers flights to a variety of destinations at prices starting at $ 130 for round-trip flights.
For most destinations, the company offers flights for $ 149, including to Manama (Bahrain), Rome and Budapest.
Spanish Air Europe offers direct flights to Madrid at around $ 95, Rainier continues to offer flights at around 10 euros each way to a variety of destinations, including Paphos, Krakow, Naples and even Berlin, and Cathay Pacific from Hong Kong, which does not yet accept Israelis, offers 50% on the second ticket.
Tens of percent discounts are also expected in the hotel sector.
In the hotel chains that participate in Black Friday celebrations: Fattal, Isrotel, Jacob, Herbert Samuel Westay, Dan and other hotels.
It is advisable to follow the announcements of airlines and hotels around the world starting yesterday at midnight.
Additional promotions are expected to be announced during Black Friday.
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