Today, Creative Director of Christian Dior fragrances, you are as if you smell holiness.
What does the expression mean to you?
A return to my childhood when I attended the Sunday service at the Armenian church located just behind Avenue Montaigne as a family.
Whenever I could, I would escape to admire the windows of haute couture houses, including Dior, at n ° 30 ...
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He is a peak, a cape, a peninsula… he would have changed the face of the world if Cleopatra… he is your working instrument.
Your report to the nose?
History has held their noses, but I prefer to think that it is their personalities that have distinguished them.
The nose is in the middle of the face, no doubt so that we do not forget what it brings to our humanity.
To feel is to breathe, therefore to live.
The sense of smell like that of touch are the two senses that differentiate us from the machine and the AI.
Except I'm not really comfortable with it
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