The people of Israel flocked in droves today (Friday) to malls around the country following the Black Friday operations.
Long queues were seen at the box office, and consumers walked around the malls with many bags, despite much criticism they had of the promotions.
Ilana Ben David, from Rishon Lezion, said: "We bought only what we needed - lingerie items, T-shirts, slippers for grandchildren and more. We knew today was Black Friday, but we did not come specifically for it. We travel and shop all week and our waste is a thing "Routine. We came more for the pan and less for the discounts. There are discounts all the time and there are the same promotions throughout the year. It's not like abroad, where the discounts at Black Friday are much deeper."
The shops in the malls are busy // Photo: Hayali Yaakovi-Handelsman, Photo: Hayali Yaakovi-Handelsman
Mai Tahan, on the other hand, came to the mall especially due to the Black Friday specials: "Bazaar is now offering a 40 percent discount on a variety of models and this is a sale that only takes place in stores today. However, there is a crazy queue at one-hour checkouts. "Shopping. The promotions in the stores we want to buy are less attractive. It's a 20-15 percent discount, so for us it's not worth the wait in line."
"Operations not like abroad" // Photo: Hayali Yaakovi-Handelsman,
Data from ISA, Automatic Banking Services, director and developer of the national credit payment system, show that between 8:00 and 11:00, expenses totaling more than NIS 315 million were recorded.
This is an increase of 21.2% compared to last year, on November 27, 2020, when between 8:00 and 11:00, credit card expenses were recorded in the amount of NIS 260 million.
Long queues at the box office // Photo: Hayali Yaakovi-Handelsman,
Last Friday, November 19, 2021, expenses totaling NIS 295 million were recorded during those hours.
Online shopping is also reporting an increase in shopping
Michal Gaito Elbaz, founder and owner of the GUILTY website, told Israel Today: "Black Friday is in full swing and we feel the jump in shopping. This is a 20% jump compared to last year. We notice a jump in makeup products, especially lipsticks and an increase in hair products such as Masks and home treatments.In order not to have a huge pressure on the site, we started the promotions a little before but now we are at the peak.
Erez Wesner, director of the electricity storage network, added: "At the moment, we are witnessing a 12% increase in the volume of transactions during Black Friday week compared to the corresponding period.
We are also witnessing a 20% increase in the transaction amount per customer, meaning that customers are making concentrated purchases of more than one product or purchases of more expensive products such as TV screens, mobile devices, refrigerators, cell phones and laptops.
In our network, there has so far been an increase in the volume of payments, which currently stands at 12 payments, compared with 10 payments last year. "
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