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Gender attack in advertising? Hornbach reacts to the tweet and even goes one better

2021-11-26T13:30:05.886Z


Hornbach advertises products that contain a special service. But a user only aims at their name and makes fun of the hardware store. He's playing the game.


Hornbach advertises products that contain a special service.

But a user only aims at their name and makes fun of the hardware store.

He's playing the game.

Munich - The gender debate in Germany is fervent and sometimes even bitter.

For the advocates and opponents of the feminization of the German language, there is no room for jokes, there is only black and white.

It will proceed according to the motto: If you are not for me, then you are against me and have no idea of ​​the correct use of language.

Why, why, why then hardly matters anymore.

Funny interjections are therefore not really well received in either camp.

A Twitter user was not deterred and targeted a Hornbach online advertisement.

The hardware store giant advertised “gutters and rain gutters” in the online shop and in the market.

The advantages according to the advertisement: Permanently low prices, a large selection and a 30-day right of return.

Video: Pros and Cons of gendering in the German language

Hornbach collects joking gender allegations via Twitter

The social media fan with a joke on his neck then complained: “That you always have to gender everything?!?!” Yes, the German language.

Dachr and Regenr would surely have done it too.

Be that as it may: The joke throw in other users should have caused one or the other thigh knockers.

In the comments, he is visually presented with the Comedy Prize, based on the Grimme Prize awarded for special TV achievements, one writes: "I would say: Kimme Prize suspect."

That you always have to do everything gender?!?!

@Hornbach_tweets pic.twitter.com/eBzav8HiOm

- ran the cycling world championship expert Ford Mustache powered by BORA (@ford_moustache) November 24, 2021

Comparison with the saying by FDP politician Strack-Zimmermann

Another user apparently suspects FDP politician Marie-Agnes Strack-Zimmermann behind the tweet, referring to her play on words in the rbb show “Chez Krömer” by comedian Kurt Krömer: “I also have gutters on the roof, but I haven't had any guests yet . "

Hornbach himself also answered and took the wordplay a step further: “Uiuiui, he has a long beard.

We are adding interior plaster profiles and interior corners for trim strips. ”The question arises: Who can add one more?

Hardware stores offer an abundance of gender products that also warm the hearts of those who are vehemently committed to the language that has been used up to now.

(mg)

A Hornbach customer celebrates a discovery on Twitter - it's about a Dieter.

A branch takes animals into consideration and therefore does not sell certain products for the time being - customers celebrate the measure.

Source: merkur

All news articles on 2021-11-26

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