Admit it's a bit of a weird holiday.
I mean, the way we celebrate and celebrate it is a bit original in our places, right?
A Jewish holiday has a fairly regular performance formula, centered on a text, surrounded by rituals and countless prayers, most of which replace the sacrifices.
This is how it is on holidays from the Torah and this is also the case on Purim, whose main celebration is a scroll and a feast.
We celebrate Hanukkah in a way that is a bit reminiscent of other people's holidays.
Put a candle on the window, and inside the house - warm and restrained joy, praise and spinning top and heart.
I once heard a nice commentary on this matter.
Hanukkah is essentially a somewhat unusual rescue holiday, because the threat we survived was not physical, but spiritual.
Greek decrees and the Greek struggle were against the existence of religion and its laws, and the war of the few against many of the Hasmoneans was intended to protect the Jewish faith and preserve its eternity.
Hanukkah, symbolized by the miracle of the jug of oil, is supposed to express this victory.
And behold, the Greek struggle in Jewish culture had a special character.
He was timed and sophisticated.
Alongside decrees not to do (on covenant, month and Sabbath), there were also commandments of get up and do.
The most prominent of these appears in the Midrash: "And darkness over the abyss is the kingdom of Greece, which they said to Israel: 'Write to you on the horn of the bull I have no part in the God of Israel.'"
Thousands of years before Ogilvy formulated the principles of marketing advertising, the Greeks acted according to the codes of the advertising world: short, catchy messages, use of available media.
In another source, this commandment appears in a slightly different wording: "Write to you on the lapel of your clothes: I have no part in the God of Israel."
The lapel of the garment is the personal bulletin board.
Pins and symbols, flags and flowers are hung on it.
The declarative slogan "I have no part in the God of Israel" is also required to be hung there.
It was not just a decree, it was a campaign, which through the intelligent use of the psychology of the masses was intended to change patterns of thinking and erase Jewish culture.
They were really sophisticated, and thanks to that they almost succeeded.
In the end no.
Therefore, the way chosen to celebrate this holiday and express the victory of the Jewish spirit is the exact same way.
Campaign versus campaign.
The Hanukkah thing is not brought up in long texts and prayer until noon, but in a small, intense and expressive symbol, which has been lit in every Jewish window everywhere in the world for many centuries.
In the city centers and in the heart of the mall, huge menorahs are placed, which of course advertises the miracle in the best way.
But the most powerful force of advertising is a small, shaky candle, in a side window or in the doorway of a solitary house, somewhere, at the end of a dark street.
And here's another one!
Flashing against him is the key to another house, at the other end of the street.
One more candle is added to the row every evening, and repeatedly reminds an eternally quiet power that the people who live here have a part in the God of Israel.
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