About three weeks ago, Neta Barzilai, one of the most famous and beloved Israeli women in the world, uploaded a very strange video to her ticketing account.
The video she shared drew many comments, including: "She went crazy," "She lost it completely," "Shame on you," "Is this the example you give to your young fans?"
And "No pity about the food ?!".
Many have wondered, and rightly so, what makes a famous person, with millions of fans all over the world, sprinkle breakfast cereal on a table, pour milk on them, stick a spoon in this wasted food pile, eat and then dance to the camera.
The answer to this bizarre question is "Tiktok Challenge", though the real challenge that comes from this description is to understand why the hell the intelligent and educated Neta does such a thing, especially when it has, as many responses have claimed, a huge impact on children and youth.
Continuing to read will not answer this question, but may prevent the reader from taking part in the next silly challenge.
@netta
Should I go crazier next time?
Я Я буду ебать - MOREART
The challenge that really helped (in the beginning)
Like many viral illnesses that have plagued humanity since the entry of social media into our lives, the "Internet challenges" also began in a positive place - and were soon trampled on and turned into a joke that tarnished good intentions.
In this case, it is an "ice bucket challenge", designed primarily to encourage donations to fight ALS, and if not to encourage donations then at least raise awareness.
Participants were asked to choose whether to donate $ 100 or pour themselves a bucket of ice and call on another person to carry out the challenge, thus actually ensuring the continued dissemination of the important message.
The challenge, in this case, was welcome, smart and helpful - and evidenced by the meteoric rise in interest in the disease in 2014 (according to Google data);
And donations that soon accumulated to more than $ 100 million and even translated into a significant breakthrough in disease research, as well as investment in special aids designed to help patients with it.
Ice Bucket Challenge, Photo: From Wikipedia, Getty Images
The unprecedented numbers and amounts associated with the challenge not only testified to its virality, but also gave new hope - here is a smart and effective way to raise awareness and encourage contributions to a terminal illness about which we know very little.
Even those who were prevented from contributing to research due to limited financial capabilities could participate in it, challenge their peers to do so, and thus spread the important message of choice and actively, alongside caring and mutual guarantee.
Many celebrities, who participated in it in order to pass on the important message, are responsible for the great virality of the challenge and its impressive success.
They are the ones with the tens of millions of followers because of which the challenge reached every person with internet access in the world, they are the ones whose contribution encouraged countless people to contribute on their own, they are the ones because of the challenge and its purpose appeared in the news worldwide.
Despite the success of the challenge, it was not long before many people performed it without mentioning the disease at all and hence also did not encourage any contribution to anything but just challenged their friends to pour themselves frozen water, film the amusing event and post online.
Moreover, the challenge took a strange turn when US President Barack Obama received harsh criticism across the network for deciding not to pour a bucket of ice on himself but to donate money to the organization - just as the challenge calls for. In other words, Obama set an example That more and more people around the world continued to carry out the challenge without mentioning the disease at all, and received criticism for being "co-opted."
Seven years and dozens of "Internet Challenges" later, Neta Barzilai challenged herself to pour milk on a table and dance to the sound of a song that she probably has no idea what he is saying.
Taste for defect
The source of the challenge that Barzilai performed is a Canadian ticketer named John McGuinness, who garnered hundreds of millions of views on the social network thanks to pouring some sauce on food and tasting it, with a Russian hip-hop song by a rapper named Morart in the background.
In each video, as the bouncing chorus enters, McGuinness holds his belly in his right hand and dances back and forth with his left hand raised, in a manner reminiscent of Manco sculptors, the Japanese "lucky cat" whose left hands move back and forth.
A meal of McDonald's, broccoli with cheese and other strange dishes that various sauces were poured on, all accompanied the videos McGuinness uploaded with the same silly smile and hollow look on his face, and as he danced the same disgusting song (explained below) playing in the background, food in all Sometimes weird and sometimes even repulsive combinations of foods and dips, and even does so many times with the same shirt.
@ johnmcginnis36
#foryoupage #foryou #fyp
Я Я буду ебать - MOREART
The same things that make the logical viewer wonder about the mental state of this strange ticker, in all seriousness - arouse laughter in the childish and enthusiastic viewer, who wants to emulate him.
Neta Barzilai, a beloved Eurovision winner with millions of young fans around the world, chose the latter option.
Fake to fake
"Participating in the" Ice Bucket Challenge "without any mention of the important purpose for which it is intended, along with other challenges that emerged online without furthering any goal, as well as pride in giving likes to organizations and goals without any real contribution to the burning issues of those bodies, gave birth to a new concept called" Selectivism. "
According to Wikipedia, selectivism is "support for a political or social cause through social media or online petitions, characterized by minimal effort or commitment."
It's enough to give a Like to any Facebook group to attest to yourself as an "activist" of the important cause, without contributing anything other than that meaningless virtual Like.
That boasting of casual support for important goals was only an intermediate step on the way to the pinnacle of Internet stupidity — participating in "challenges" that range from "jackass-style" stunts to pointless public humiliation.
Swallowing hot sauces, cruel stretches, mutilating yourself in various ways or getting out of a moving car to dance alongside it on the road - these and many other "challenges" were life-threatening for the millions of people who performed them.
No warning, severe as it may have been, prevented the appearance of the next stupid or dangerous challenge.
Neta Barzilai, Photo: From a tic tuck video, Getty Images
Selectivism has evaporated with the decline of Facebook, so that people no longer even bother to fake caring;
The Instagram that included sharing the fake human experience to the level of art;
And the tiktok spread new and spectacular levels of human stupidity without having to fake anything but displaying net stupidity, in its simplest and shallowest configuration.
If seven years ago many responded to the "Ice Bucket Challenge" just for the sake of the challenge and without even knowing the important goal behind it, today people are just doing meaningless nonsense in ticking and making millions of others imitate them for no reason other than gaining views.
What is the message?
Wandering the net for the meaning of the song that McGuinness distributed and caused about a million people to reuse it, brings other interesting insights after the same web challenge.
A simple translation of the poem is enough to hint at its shallowness, but the speakers of the language attest to the much greater misery of the text, which paints a kind of rape of a woman in a positive way, and to its writer addressing women solely as "bitch."
From this description it can be deduced that Murart is a kind of Dudu Farouk - only without the parody character.
His art is to encourage the culture of rape par excellence.
Did Lizo, Gordon Ramsey or Neta Barzilai bother to check to the sound of what they were dancing before responding to a challenge that no one asked them to do?
Out of respect for the three who became famous for their true talent and not for the grace of Tiktok Challenges - let’s say they were not interested in questions like what message they spread or what song accompanies their videos before responding to McGuinness ’“ Sauce Challenge ”.
But does this discount give them a discount?
of course not.
NETTA - CEO
Barzilai, who became famous for her uniqueness, originality, daring, positive body image and hard work all the way to victory, presents herself in a silly light and encourages misogyny and extravagance along the way.
For those who are less suited to look like a perfect idiot on social media in front of the whole world, he should carefully consider participating in the next network challenge, before filming the video.
In the case of Neta, whose video spills cereal and milk on the table and dances to Morart's song has garnered millions of views on social media, it's too late.
Were we wrong?
Fixed!
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