Neta Barzilai went on to sing before the game between the Clippers and the Golden State Warriors in the NBA, and jumped the crowd with her hit "Bassa Sabba."
Those who looked closely could notice that the garment worn by Barzilai was a unique corset made entirely of Reebok sneakers, combined with a tulle dress with fringes and short white tights underneath.
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The person behind the design idea of the garment is fashion designer Golan Friedman, who has dressed quite a few international stars and is currently also the creative director of the one project website.
"I had all kinds of sketches I made for Neta, and we were looking for something special that would also connect with the issue of sustainability. Neta participated in a local Reebok campaign and is the brand's ambassador to Israel, and thus a unique collaboration was formed between one project and Reebok Israel, when both bodies joined the issue."
Photo: Tal Markowitz
Friedman adds that "I took sneaker shoes from Reebok from previous collections, and together with Itai Bezalel her stylist and Tal Markowitz, who sews quite a bit for Neta, we created the unique garment. They were more relevant, and we also made shorts out of them. "
"When I saw the stunning sketch, my jaw dropped," says Tal Markowitz, who sewed and executed the garment.
On the work procedure she adds that "I have been sewing quite a few clothes for Neta since her Eurovision win. In the specific case we took 40 pairs of shoes that came off the shelves of Reebok and the limb from each shoe I turned into raw material. "It was a whole working day. When Neta wore it in the studio there were real screams from everyone. I'm glad she came up with it yesterday, it's a great honor for everyone."
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