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Advertising woman c.

Yafit passed away at the age of 70

Yafit, one of the leading advertising figures in Israel, fought cancer and died at the age of 70. Her funeral will take place at 3:00 PM in Bnei Brak

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Brenze

Tuesday, 30 November 2021, 09:15 Updated: 09:42

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Yafit passed away at the age of 70, after a battle with cancer.

Yafit, who was born Yaffa Maimon and later Yafit Greenberg, has branded herself as the seller, which has made her one of the mainstays of advertising in Israel in recent decades.

Through dozens of successful media campaigns, she created the "G. Yafit Communications" group.

Her presence has been prominent on television since the 1980s, and she has become a particularly well-known figure on screen and is considered a particularly strong brand in the field of consumerism and brand leverage.

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Yafit (Photo: Ofer Chen)

Yafit's customers include leading companies in the economy, such as Tnuva, Strauss, Snow, Super Pharm and more.

Together with her daughter-in-law Maya Yeshayahu, she created a line of commercials to test products.

In 2014, it acquired 37.5 percent of the Steimatzky chain.

Yafit's great success and publicity have not disappeared from the various media.

Her most famous imitation was in the 90s in "Comedy Store", played by Assaf Eshter.

In the 2000s, he played her character Eli Finish in "A Wonderful Land," alongside Alma Zack as Maya Yeshayahu.

Chairman of the Board of News 2 Adv. Tami Raveh Safda Lifit: "My beloved friend Yafit Greenberg - G. Yafit - passed away tonight. I so hoped together with all her friends that she will be able to overcome the cursed disease and recover. "End of day and night. There are not enough words to express the terrible pain. Yafit was so wonderful, a good soul cares for all who know her and such a loyal friend. I will miss her very, very much."

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