Björksta, Höljes, Ingatorp, Kallax ... Walking the aisles of an Ikea store, it's impossible to miss these names (often unpronounceable, let's face it) attributed to cabinets, sofas or door handles.
This is to forget that these names are (also) those of places that really exist in Sweden, the country where the famous furniture brand was born in 1943.
Through the “Discover the Originals” campaign, launched this Tuesday, November 30, 2021, the Swedish tourist office (Visit Sweden) wishes to introduce 21 unsuspected destinations which gave their name to Ikea products.
Mountains in Lapland, picturesque village nestled on the island of Gotland, lake surrounded by forests near the capital Stockholm ... These places are of interest to travelers who wish to discover remote and unknown corners of the Scandinavian kingdom while indulging activities like rafting, hiking or swimming in ice water.
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"Bolmen, much more than a toilet brush"
Among the destinations highlighted is Lake Bolmen, name given ... to a toilet brush!
Marcus Hägglöf
"
Bodviken, much more than a basin
", "
Voxnan, much more than a shower shelf
", "
Mästerby, much more than a step
", chanted the advertising campaign. Among the destinations highlighted is Lake
Bolmen
, name given ... to a toilet brush! Located in the south of the country, where the founder of Ikea grew up, this huge lake in Småland, one of the largest in the country, is an ideal place for canoeing, hiking, biking, as well as berry and mushroom picking. . Bolmen also has a big plus: water so pure you could drink it.
Other highlights include the small fishing village of
Skärhamn
(doorknob) on the island of Tjörn on the country's west coast, where travelers can sample seafood before visiting the museum. Nordic watercolor painting (Nordiska Akvarellmuseet). Or the coastal town of
Kallax
(the famous shelf), in Swedish Lapland, just outside the town of Luleå. This little seaside spot is known for its strong-smelling fermented herring (
surströmming
in Swedish) every August hosts a fish party bringing together distinguished guests and local residents. The opportunity also to navigate between thousands of islands under the midnight sun.
IN VIDEO - Sweden reveals the Swedish nuggets behind IKEA products
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