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The mythological opponent of c.

Yafit praises her: "I was convinced you would win"

The drafts you wrote you forwarded to me for editing, drowning in the memorable concept of "preferred combination."

I think it was a take off for Discount Bank's slogan back then.

Another client you recruited and really liked.

Colleague and competitor Hilik Sion ("Gad Byron") in a special farewell column from Meg.

Yafit

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• C. Yafit

Walla!

Brenze

Tuesday, 30 November 2021, 15:07 Updated: 15:10

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Within days you will be working with me in my offices at Yedioth Ahronoth (in its heyday).

With the rare ability you had to create and weave relationships, build a first-class customer base for new projects

We went through a divided piece of life - smooth together, smooth as competitors. And always in touch, one way or another.

third. The late Yafit. Even for me, a colleague and competitor, this late is not easy. The relationship over the years has been mixed with emotions, such and such. Emotions that do not fade, emotions that have become over the years more and more respectful and cherished. Yes, teenagers, period.

Yafit (so I called you, others c.), I go back with you decades, just before the early days of commercial television (2). We met in Peled Advertising, I came to a meeting with Razi Peled. You worked there as a supervisor. Somehow you sent me a message that you're ready to move on to your next stop, the message is received. You had a good and immediate connection with my projects in Yedioth Ahronoth, and with the special spirit that was around. Fitted you like an exact glove next to: special and creative supplements, especially marketing content sections (then advertising), later under the signature of Gad Byron.

Within days you will be working with me in my offices at Yedioth Ahronoth (in its heyday).

With a rare ability you had to make and weave connections, build a first-class client base for the new projects (including the late Mickey Strauss who would come to the office), and with complementary writing ability - thank you, you were a treasure, an asset, with me we continued in my next independent office Out of the news, on the unforgettable Engel Street in the city center.

Good to know (promoted)

Heart attack: how to prevent and what to do in case he appears

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You did an entrepreneurship school.

Jeep (Photo: Reuven Castro)

I'm in "Reshet", you in "Keshet"

And so it worked year after year.

Until.

Until you retire to your next station, this time owned by you.

Yes, this time also as a tough competitor.

Not a celebration, but complex challenges come to upgrade us, right?

The drafts you wrote were transferred to me for editing, when you drown the unforgettable concept of this tango, "the preferred combination." I think it was a take off for the Discount Bank slogan in those days. Another client you recruited for the office and really liked. This was the process: you write, I edit, the combination is better and very perfect in your eyes. Your very favorite combination then included reciprocal home visits and joint meetings in my home and yours as well. There, with you, I know your chick, Eyal Greenberg, who has matured and demonstrated outstanding business leadership skills.

And so it worked year after year. Until. Until you retire to your next station, this time owned by you. Yes, this time also as a tough competitor. Not a celebration, but complex challenges come to upgrade us, right? And so it worked on both sides of the new competition. So in this part, Yafit, c. Yafit, thank you very much. I am convinced that with this DNA of yours and with the feud you have given, you have subconsciously contributed to the impressive successes of both of us, each in his own territory.

From here you did an entrepreneurship school, which started in television.

I'm in "Reshet", you in "Keshet".

You with "worthwhile", I with "prospect" with Gad Byron.

There was something that took you to great successes at this station - and it was a school of consumer advertising format on television.

Your personal presence, beyond natural reviews (which there always are) has proven itself Big Time.

You knew how to survive all the bumps in your determined character - and it was impressive to watch from the sidelines.

You knew how to drive with greatness.

Chilik Sion (Photo: PR)

Aim for the locomotive you were

Your Entrepreneurship School has not stopped, get your nose back on the locomotive you were. The big deals you initiated, even away from the content egg. And this is a big one that deserves a lesson in business schools. The climax, which also connects to the written word - Steimatzky. Creative weaving of the purchase deal with your partners, deserves great appreciation. In my eyes, it was a covert or overt extension of your preoccupation with the written word. And perhaps also an expression of your determination to preserve and strengthen the institution of the book - which has fallen into the familiar trends (and concerns) in the world of print.

You knew how to drive with greatness and have meetings with me here and there. And always at events where we were seen there was a smile beyond the competition. It was a look, a smile and a "peace" that seemed to me that we both expected and kept it. From your side I experienced a kind of desire to close a circle and respect each other.

I pondered for a moment where the "preferred combination" could have led, but each created his own works in his own way.

And you definitely leave behind creations and heritage.

I'm sure your son Eyal, will from here hold on to the proud with confidence.

When I found out you were battling the damn cancer, I was convinced you would win.

Also because your business creations (do not know the rest) need your presence, your personality, the qualities with which you win.

point.

Hi Hello c.

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