Uber announced today (30th) that it will terminate the operation of the Uber Eats platform in Hong Kong on the 31st of next month and focus on expanding the Uber Taxi business, which means that the three-thirds of the local delivery platform will no longer be in the world.
Huang Jiahe, president of the Federation of Catering Industry Association, analyzed in an interview with "Hong Kong 01" that the epidemic has stabilized and citizens have regained their desire to eat out, making the business of food delivery platforms challenging, and the local food delivery platform market is gradually becoming saturated, and there is not enough ammunition. "The situation is difficult to develop steadily. In addition, the production of riders and infantry is the main force, and human resource management and other issues have gradually surfaced, which I believe also constitutes operating pressure.
Fang Baoqiao, founding chairman of the Hong Kong Interactive Marketing Chamber of Commerce, pointed out that Uber Hong Kong had acquired the taxi-hailing platform HKTaxi earlier, and Uber Eats had a relatively low market share in Hong Kong. He believed that the suspension was an internally weighed business decision. .
Uber announced today (30th) that it will terminate the operation of the Uber Eats platform in Hong Kong at 11:59 pm on December 31.
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Huang Jiahe: It’s not easy for the takeaway platform to do a lot of money to burn money
Huang Jiahe pointed out that as the epidemic stabilizes, citizens are more willing to go out to eat, and the business of food delivery platforms that has rapidly risen due to the epidemic is also facing challenges.
The second is that the local food delivery platform market is gradually becoming saturated, and major companies are also making progress, but whether they can stand firm depends on the company's resource investment and financial allocation. To burn the money tightly, you have to see if you have enough ammunition."
Uber Eats announces the termination of Hong Kong platform operation late on 12.31: More focus on travel platform services
Foodpanda earlier exploded labor disputes, catering industry worries about takeaway platform issues emerge
He also pointed out that another food delivery platform, Foodpanda, broke out in labor disputes earlier. Drivers went on strike and demanded adjustments in service fees for receiving orders. He believed that human resource management and other issues were gradually emerging in the industry, which also put a certain pressure on operations.
As for the impact on the catering industry, he pointed out that most restaurants are cooperating with several takeaway platforms. With Uber Eats shutting down, subsequent arrangements such as disassembling related devices are relatively simple, but money transactions or account settlements need to be properly handled. deal with.
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Fang Baoqiao: Uber has greater potential for developing a travel platform
Fang Baoqiao, founding chairman of the Hong Kong Interactive Marketing Chamber of Commerce, pointed out that Uber has a wide range of businesses worldwide, not only focusing on the takeaway platform business, and Uber Eats’s relatively low market share in Hong Kong, I believe that the suspension is an internal trade-off. Business decision.
He continued that Uber Hong Kong’s earlier acquisition of Hong Kong’s taxi online booking platform HKTaxi had greater development potential and believed that it would be more profitable. It was also a wise decision to shift the focus of its business.
He also pointed out that the epidemic has accelerated the competition between food delivery platforms. "When you are not the fastest, flattest, and most popular restaurant choice, if it is expected that operating costs cannot be reduced, the suspension is an early stop-loss approach."
The top three delivery platforms, foodpanda, have 1.27 million active users
According to data from the third-party platform App Annie, the number of active users of foodpanda, Deliveroo and Uber eats in April this year was about 1,273,300, 625,300 and 289,400, respectively.
In addition, the takeaway market survey report released by the data platform measurable ai (quantity AI) on May 18 shows that in the first four months of this year, Foodpanda's market share in the Hong Kong takeaway market reached 51%, ranking first; followed closely. Deliveroo (household delivery) has a market share of 44%; while Uber Eats has a market share of only 5%, the bottom of the ranking.
After the outbreak of the epidemic at the beginning of last year, the emergence of “delivery orders” and “delivery foods”, the citizens are no longer unfamiliar with taking out apps, and the three delivery platforms of Uber Eats, Foodpanda and Deliveroo have emerged.
Uber Eats has the lowest market share in Hong Kong at the latest
Uber Eats, which just announced the termination of its Hong Kong food delivery platform business at 11:59 pm on December 31 this year, is familiar with its online ride-hailing platform Uber. Uber launched its first extended product in 2014, which is Uber Eats food delivery. Services, and officially entered Hong Kong in 2016.
Uber is headquartered in the United States, with operating locations in nearly 800 major cities around the world, and Uber Eats is being used in nearly 40 countries and regions around the world.
Deliveroo has an estimated market value of HK$39 billion
Among the three delivery platforms, Foodpanda has been in business in Hong Kong the longest. It was established in Southeast Asia in 2012 and headquartered in Germany, "Panda", which landed in the Hong Kong market in 2014.
Another leader, Deliveroo, was founded in the United Kingdom in 2013 and is the third largest local food delivery platform. It officially landed in Hong Kong in 2015. The market value of foreign power companies is estimated to be as high as US$5 billion (HK$39 billion).
Uber Eats’s Hong Kong operation ended on 12.31, described as a “difficult decision”. The reason was not explained. Uber Eats announced the termination of its Hong Kong platform operation on 12.31 late at night. Uber Eats announced the end of Hong Kong’s operation at the end of the night. Thousands of people are more than teachers, one reason Uber Eats defeated the 47-year-old Matsushima Nanako collapsed?
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