Holograktor!
This is the name of the first automobile just revealed by tech company WayRay, founded by Russian Vitaly Ponomarev and based in Switzerland.
The switch to the electric car, and perhaps autonomous tomorrow, opens up new perspectives for this start-up which now dreams of converting the automobile to its head-up display technology in augmented reality based on holographic laser projection.
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“My ambition is to bring this car to the market in four years, either under my own brand or by offering the technology to other manufacturers,”
Ponomarev said.
The result of seven years of development, the system developed by WayRay has already attracted the attention of certain manufacturers.
Porsche thus acquired a stake in the company in 2018. One of its strengths is to project 3D information onto the windshield.
By relying on the most advanced autonomous driving technologies, Holograktor opens up a new experience of automobile travel.
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