The first Disney Home store opened this morning (Wednesday) at the TLV mall in Tel Aviv.
This is the first store with a unique concept that includes accessories and furniture for the home in illustrations and characters by Mickey and Minnie Mouse.
Next week, another store is expected to open in the Grand Canyon in Haifa, and during 2022, three more stores will open throughout the country.
The people behind the move are Extra Retail Group, the retail group of Blue Square Oak, owned by businessman Motti Ben Moshe, who created the new concept of furniture and home products, in collaboration with Disney International.
Details for the house,
The accessories and products were developed and designed by Extra Retail's home studio, Tutto Arte.
As part of the new concept, furniture and accessories will be offered for each of the rooms of the house, inspired by the iconic figures of Mickey Mouse and Minnie Mouse on the purity of the shades of black, white, gold and mobile.
Among the items: towels and bathrobes, armchair, bedding, rugs for the room, slippers, decorative items for the living room, kitchen accessories, children and youth rooms and baby rooms.
Photo: Aviv Hofi
For Mickey Mouse fans, entering the store invites a unique experience that includes a gilded gate with Mickey's iconic logo.
The store is divided in a way that allows for free wandering with an invested home styling display, simulating an adult bedroom with dressers and an armchair on the side, and a robe lying over.
On the other side there are side lamps and wall lighting as well as small rugs by the bed.
The store also has decorative pillows in a variety of shapes, picture frames, wall stickers, vases and even personal items such as cups, backpacks and more.
"We bring customers a different experience. The charm of the iconic characters for children, teens and adults alike, and that's the charm of the store," says Dudi Cohen, CEO of Extra Retail.
We are proud to provide this experience to our customers. "
"This is a unique magic that we have developed and worked on for over a year and a half, and today it is happening," says Keren Saar, CEO of Disney Israel's Commerce Division. "Disney is a company that emphasizes magic and inspiration, and today we bring magic to life with Mickey characters And mini in each of the items in the store, and as Walt Disney said, 'If you can dream it, you can make it come true.' "
Disney Home, Photo: Aviv Hofi
Prices: furniture NIS 299 - 1,699, housewares NIS 89-229, storage boxes NIS 39.90 - 239, bathroom accessories NIS 89.90 - 179, blankets NIS 149 - 249, decorative pillows NIS 89 - 199 and more.
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