Beyoncé breaks the network again: the
successful diva mixes business and pleasure and along the way is already training the next generation to inherit its place as the queen of the world.
Along with her eldest daughter Blue Ivy, who at the age of nine is already worth millions and even already holds the prestigious Grammy statuette, Beyoncé from France for her new fashion brand Ivy Park's campaign also has her second daughter Rumi, and the three star in a new commercial video released yesterday (Tuesday).
WELCOME TO THE HALLS OF IVY
Join now at https://t.co/4s0odgftlJ.#adidasxIVYPARK #HALLSOFIVY pic.twitter.com/wkVHp41K5U
- IVY PARK (@WeAreIvyPark) November 30, 2021
The new Halls Of Ivy campaign is part of Beyoncé's collaboration with Adidas, and in addition to her daughters starring alongside her in matching attire, it also features other celeb children such as Eva and Dean, children of actors Ryan Felipe and Reese Witherspoon and Natalia Bryant, the home of the late basketball player and Calabu. Vanessa.
The new campaign as mentioned produces buzz not only because of the clothes associated with the successful street and sports brand, but also because of the similarities between Beyoncé's daughters, Blue and Rumi, which quickly generated thousands of tweets online.
"What is it, Beyoncé gave birth to the same girl twice?", Hundreds tweeted, and others added, "It's like she and Jay-Z did a coffee party on Blue," and "God forbid, Jay-Z's genes worked hard here."
The new collection will be launched exclusively on the Adidas website on December 9, and a day later will be available to the entire world online.
The collection will be available starting December 10 at the Adidas store in the Ramat Aviv mall.
This is not the first time Beyoncé has included her offspring in campaigns for her successful clothing brand with Adidas, in January the twins starred alongside their mother, and in February Blue won the honor when she joined her mother in a campaign for the capsule collection.
By August the celebration had already been tripled, with Beyoncé's three children all starring alongside their mother in a collection from the brand that earned the name Rodeo.
The current campaign is the fifth collaboration between Beyoncé and Adidas and aims to "unite people of all backgrounds, colors and genders while celebrating the creativity of every person wherever he is".
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