After the outbreak of the epidemic in the past two years, under the new normal post-epidemic, citizens have reduced their spending on going out, driving the development of online businesses.
The online trading platform Carousell announced the "2021 Remarketing Index" for the first time. The survey results show that there are an average of 43 unwanted items in the homes of Hong Kong users for sale, among which generation X (group born between 1964 and 1980) discarded items The number is the highest, with an average of 49 pieces.
The epidemic also made the "toys and games" category items surpass "women's clothing" for the first time, becoming the h item category with the highest demand in 2020.
The survey also shows that compared with the 7 neighboring Southeast Asian countries, Hong Kong users attach the most importance to the factors of "excellent value for money" and "environmental protection".
At present, for every 5 people in Hong Kong, 1 person is a Carousell user.
(Photo by Lu Yiming)
Carousell said that on average, 1 out of 5 Hong Kong residents is a user of its trading platform, and 85% of them have purchased second-hand goods on the platform at least once.
The company announced yesterday (30th) the "2021 Remarketing Index". The report included eight markets in Southeast Asia, including Hong Kong, Singapore, Taiwan, Malaysia, Myanmar, the Philippines, Indonesia and Vietnam.
The survey was conducted in June and included interviews with more than 3,000 Hong Kong sellers and buyers.
Local consumers estimate that each person has 43 unneeded items available for sale
Carousell's survey found that there are an average of 43 unwanted items available for sale in the homes of Hong Kong users, ranking third among the eight Southeast Asian markets.
Users in Indonesia and Taiwan are higher than those in Hong Kong, with an average of 57 and 52 items available for sale respectively.
Based on the analysis of user age groups, the "Gen X" born between 1964 and 1980 can sell 49 items on average, which is the highest among all age groups in the Hong Kong market, which means that middle-aged consumers have the most potential for change. A group of excessive consumption habits.
More than 40% of respondents said they will continue to buy toys and games this year
The survey results also show that "women's clothing" items have always been the most popular second-hand product category for users. However, with the implementation of social distancing measures, Hong Kong people spend more time at home. On the contrary, the demand for toys and games items has risen sharply. Women's clothing will become the most in demand in 2020.
As the epidemic continues, 44% of respondents said that the most willing to trade in 2021 are toys and games.
Hong Kong people value "excellent value for money" and "environmental protection", ranking first in eight Southeast Asian markets
The survey data also shows that when users in Hong Kong buy second-hand goods, they are mainly practical, and other Southeast Asian market data also have the same situation. 85% of Hong Kong users also value "excellent value for money", which is higher than Malaysia (78%), Singapore and the Philippines. (74%) of users are higher.
In addition, 45% of the Hong Kong respondents said that the purchase of second-hand goods is based on environmental protection factors, and the number significantly exceeds that of other markets, ranking first.
Singapore and Taiwan each have 30%, which means that Hong Kong users are more environmentally conscious than neighboring markets.
In addition, 16% of respondents who have bought second-hand goods said that they would buy second-hand goods as much as possible.
Carousell announced the consumption data of Hong Kong users in 2020 half a year ago.
(Provided by Carousell)
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