Jérome Fourquet is director of the Opinion Department of Ifop and co-author with Jean-Laurent Cassely of
La France sous nos
vies
(Éditions du Seuil, 2021).
Raphaël LLorca is a communicator, associate expert at the Jean Jaurès Foundation. Author of
La marque Macron
(Éditions de l'Aube, 2021) and
Le masque Le Pen
(Éditions de l'Aube, forthcoming).
FIGAROVOX. - Eric Zemmour announced his presidential candidacy in a video posted on his social networks on November 30, at noon. How is this announcement unique?
Raphaël LLORCA. -
The analysis of a video clip is always rich in lessons, because nothing is left to chance: by construction, everything is meaningful.
In the choice of words, sounds and images, but also camera shots and proposed montages, it's a whole universe of signs that we intentionally decide to build and communicate.
In the case of Eric Zemmour, we understand from the first seconds that there is a "continuity in the rupture"
This article is for subscribers only.
You have 93% left to discover.
Freedom is also to go to the end of a debate.
Continue reading your article for € 1 the first month
I ENJOY IT
Already subscribed?
Log in